Search results for ‘branding’

Branding under the spotlight

Frankston Arts Centre (FAC) needed a clearer, simplified identity. A branding refresh that would help its logo resonate with its audiences, while simplified brand usage guidelines to enable greater consistency across a vast range of applications and users.

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Wholehearted branding

Dr. Jane Offor is an experienced GP and sexual health and menopause specialist practitioner. With Dr. Offor’s passion and care for her patients, it was important to work with a team that understood her vision, so she engaged PIER to nurture her brand to life.

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Human branding

With a restructured business plan and supporting marketing strategy, TQ set out to embark on a transformational change with its go-to-market approach.

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Let’s hear it for a fresh new brand

Andrew Glynn, a highly regarded Audiologist with over 15 years’ experience, founded Hear In Karingal in 2021. With a strong vision for his business, Andrew approached PIER to develop and give life to Hear In Karingal. Having grown up in East Gippsland, Andrew is quintessentially “Australian” and brings a sense of community, care, authenticity and expertise to Hear In Karingal. Our job was to capture this in the brand’s identity, logo, collateral and website. Grab your Akubra and let’s go on a branding adventure.

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Building a marketing funnel that drives valuable action

A marketing funnel is commonly known as the process of converting a visitor or browser into a paying, loyal customer – easy, right? Not so much. We have a closer look at each funnel stage and how you can drive consistent, valuable action for your business.

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Improving business health with strategy

PIER was engaged to help Medic Oncall by Healthcare Australia identify areas of improvement in their marketing processes, elevate brand awareness and bolster client retention.

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Brand equity

You might be familiar with the word “equity” from the finance world, but what does brand equity mean? Find out here and read about how you can strengthen your brand equity with our key actions.

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Nailing brand identity

Mick Pritchard wanted its brand to accurately represent its positioning and to gain more awareness and recognition in the market.

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Brand identity essentials

Brand identity encompasses how you communicate your values and offering, and the impression you leave on anyone who interacts with your brand. But why is it so important?

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Lighting the spark of brand identity

Back to all Work Nailing brand identity Lighting the spark of brand id…

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How a custom website design affects user experience.

Research shows that most users will leave your website in the first 15 seconds of entering if they can't find what they're looking for. This is exactly why it’s crucial to have a well-designed, user-led custom website.

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What makes good packaging design?

In today’s digital world, it can be easy to overlook the importance of packaging design — after all, isn’t everyone shopping online these days? Does the physical, tangible manifestation of a product really matter? The research continues to show that it does.

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