Search results for ‘branding’
Branding under the spotlight
Frankston Arts Centre (FAC) needed a clearer, simplified identity. A branding refresh that would help its logo resonate with its audiences, while simplified brand usage guidelines to enable greater consistency across a vast range of applications and users.
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Wholehearted branding
Dr. Jane Offor is an experienced GP and sexual health and menopause specialist practitioner. With Dr. Offor’s passion and care for her patients, it was important to work with a team that understood her vision, so she engaged PIER to nurture her brand to life.
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Human branding
With a restructured business plan and supporting marketing strategy, TQ set out to embark on a transformational change with its go-to-market approach.
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Ecommerce marketing and trusting the process
Ecommerce marketing requires careful planning, calculating and strategising, and it takes time. Let’s dive into the world of ecommerce marketing, digital advertising and gaining customers.
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How do you know if you’re ready to engage a marketing agency?
Marketing is a fantastic tool — it can assist with all kinds of business promotion — but it's most effective once your business has reached a certain stage. Here are four key things to think about when determining if it’s the right time to invest in marketing.
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The dream lifestyle awaits
Woodlands Estate at Amberlee needed to bring their vision to life so they could start selling homes. Although the built environment didn’t exist yet, they had to show-off what was on offer.
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Finding Rebel Donuts’ gooey centre
Rebel Donuts needed a brand that matched its unruly personality and could easily be applied both on and offline. With donuts as our fuel, we were ready to go.
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In this case, judge the book by its cover
Eager to raise engagement in the community and increase visitation, Frankston City Libraries needed PIER's help to consider its ‘why’ and develop a brand which supports what it is that people love about the libraries.
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Let’s hear it for a fresh new brand
Andrew Glynn, a highly regarded Audiologist with over 15 years’ experience, founded Hear In Karingal in 2021. With a strong vision for his business, Andrew approached PIER to develop and give life to Hear In Karingal. Having grown up in East Gippsland, Andrew is quintessentially “Australian” and brings a sense of community, care, authenticity and expertise to Hear In Karingal. Our job was to capture this in the brand’s identity, logo, collateral and website. Grab your Akubra and let’s go on a branding adventure.
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Building a marketing funnel that drives valuable action
A marketing funnel is commonly known as the process of converting a visitor or browser into a paying, loyal customer – easy, right? Not so much. We have a closer look at each funnel stage and how you can drive consistent, valuable action for your business.
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Improving business health with strategy
PIER was engaged to help Medic Oncall by Healthcare Australia identify areas of improvement in their marketing processes, elevate brand awareness and bolster client retention.
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Brand equity
You might be familiar with the word “equity” from the finance world, but what does brand equity mean? Find out here and read about how you can strengthen your brand equity with our key actions.
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Nailing brand identity
Mick Pritchard wanted its brand to accurately represent its positioning and to gain more awareness and recognition in the market.
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Brand identity essentials
Brand identity encompasses how you communicate your values and offering, and the impression you leave on anyone who interacts with your brand. But why is it so important?
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Lighting the spark of brand identity
Back to all Work Nailing brand identity Lighting the spark of brand id…
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How a custom website design affects user experience.
Research shows that most users will leave your website in the first 15 seconds of entering if they can't find what they're looking for. This is exactly why it’s crucial to have a well-designed, user-led custom website.
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