Search results for ‘branding’
Branding under the spotlight
Frankston Arts Centre (FAC) needed a clearer, simplified identity. A branding refresh that would help its logo resonate with its audiences, while simplified brand usage guidelines to enable greater consistency across a vast range of applications and users.
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Wholehearted branding
Dr. Jane Offor is an experienced GP and sexual health and menopause specialist practitioner. With Dr. Offor’s passion and care for her patients, it was important to work with a team that understood her vision, so she engaged PIER to nurture her brand to life.
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Human branding
With a restructured business plan and supporting marketing strategy, TQ set out to embark on a transformational change with its go-to-market approach.
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Brand equity: It’s more meaningful than ever
You might be familiar with the word “equity” from the finance world, but what does brand equity mean? Find out here and read about how you can strengthen your brand equity with our key actions.
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Nailing brand identity
Mick Pritchard wanted its brand to accurately represent its positioning and to gain more awareness and recognition in the market.
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What is brand identity, and why is it important?
Brand identity encompasses how you communicate your values and offering, and the impression you leave on anyone who interacts with your brand. But why is it so important?
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Lighting the spark of brand identity
Back to all Work Nailing brand identity Lighting the spark of brand id…
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Designing a custom website for user experience
Research shows that most users will leave your website in the first 15 seconds of entering if they can't find what they're looking for. This is exactly why it’s crucial to have a well-designed, user-led custom website.
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What makes good packaging design?
In today’s digital world, it can be easy to overlook the importance of packaging design — after all, isn’t everyone shopping online these days? Does the physical, tangible manifestation of a product really matter? The research continues to show that it does.
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Packaging up a new adventure
As a business selling international walking holidays, the events of 2020 meant RAW Travel (RAW) had to venture into new territory.
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Nurture your audience online with a 5 step Facebook funnel campaign
Funnel campaigns work hard to nurture an engaged audience over time. Learn how to set up a funnel campaign with our 5 step process.
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Give your brand a check-up with our brand audit checklist
Discover new opportunities and touchpoints for your brand with our brand audit checklist. Read more in our latest blog.
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Creating brand ballast
Offering resort-style living for the over 50s, The Anchorage in Hervey Bay, Queensland wanted to reposition itself to better resonate with a market looking for beachside, tranquil living. We set out to find their brand anchor.
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Effective marketing promotional ideas for your business
As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.
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