Search results for ‘branding’
Branding under the spotlight
Back to all Work Creating brand ballast Branding under the spotlight.
View Project
Wholehearted branding
Back to all Work Opening digital doors Wholehearted branding. Dr. Jane…
View Project
Give your brand a check-up with our brand audit checklist
Discover new opportunities and touchpoints for your brand with our brand audit checklist. Read more in our latest blog.
Read Insight
Creating brand ballast
Back to all Work Characterising critical care Creating brand ballast.
View Project
Effective marketing promotional ideas for your business
As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.
Read Insight
The ultimate guide to developing an effective marketing strategy
So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.
Read Insight
Marketing-led website development
What makes a good website and how do you know if yours measures up? Developing a website with your overall marketing objective at the forefront is key to reach your goals and drive valuable results for your business.
Read Insight
Why a meaningful brand identity is important for business
Your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique. In the end, it's all about how people talk about you to others and the feelings they have towards your brand.
Read Insight
The business case for a brand refresh
Do you keep revisiting that reoccurring thought, ‘does my brand need updating?' Why not use this time to consider the possibility of a brand refresh or extension? A brand refresh is, by its nature, outside of the normal run of things and does require a fair bit of time and strategic planning.
Read Insight
Valentine’s day campaigns to pull at your heartstrings
With Valentine's Day just around the corner, our hearts are fluttering. And we're all for jumping on the V-Day marketing bandwagon, but it must be with purpose. Here are our favourite Valentine's Day marketing campaigns from 2017.
Read Insight