Search results for ‘social media’
Four key elements to an effective social media marketing strategy
There is no silver bullet to social media success, but a comprehensive social media marketing strategy will ensure your approach is considered and informed so you’re ready to hit the keyboard running.
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Creating an online footprint
Back to school is the perfect time for a school shoe manufacturer to promote its products across social media – but what is there to talk about for the other 11 months of the year?
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Facebook algorithm gets personal
Its hard to keep up with the forever changing social media marketing. As an example, the Facebook algorithm will be changing (again!) to prioritise content that sparks conversation and meaningful interactions.
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Content marketing – is it just a buzzword?
So content marketing … is it just the new online buzzword? It feels like it’s fast becoming a superfood of the marketing world and everyone who is anyone is having a dabble. Get online they say, it will be worth it they say. But what happens once you’ve launched your website, set up your social media accounts and picked your all time favourite photo filter?
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Finding Rebel Donuts’ gooey centre
Rebel Donuts needed a brand that matched its unruly personality and could easily be applied both on and offline. With donuts as our fuel, we were ready to go.
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How do you like them apples?
Summer Snow Juice needed to raise brand awareness and boost sales, so we employed our favourite, tried-and-tested campaign strategy: the marketing funnel.
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In this case, judge the book by its cover
Eager to raise engagement in the community and increase visitation, Frankston City Libraries needed PIER's help to consider its ‘why’ and develop a brand which supports what it is that people love about the libraries.
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Why you should be thinking about customer retention – not just acquisition
Depending on where your business is at in its journey, customer retention – the art of holding onto the customers you already have – might even be more important than customer acquisition.
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Let’s hear it for a fresh new brand
Andrew Glynn, a highly regarded Audiologist with over 15 years’ experience, founded Hear In Karingal in 2021. With a strong vision for his business, Andrew approached PIER to develop and give life to Hear In Karingal. Having grown up in East Gippsland, Andrew is quintessentially “Australian” and brings a sense of community, care, authenticity and expertise to Hear In Karingal. Our job was to capture this in the brand’s identity, logo, collateral and website. Grab your Akubra and let’s go on a branding adventure.
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Building a marketing funnel that drives valuable action
A marketing funnel is commonly known as the process of converting a visitor or browser into a paying, loyal customer – easy, right? Not so much. We have a closer look at each funnel stage and how you can drive consistent, valuable action for your business.
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Improving business health with strategy
PIER was engaged to help Medic Oncall by Healthcare Australia identify areas of improvement in their marketing processes, elevate brand awareness and bolster client retention.
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Improve your customer acquisition
The shifting sands of the marketplace mean that gaining new customers is an ongoing endeavour. It’s a simple enough concept, and yet the process of customer acquisition is complex and multi-faceted.
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Brand equity
You might be familiar with the word “equity” from the finance world, but what does brand equity mean? Find out here and read about how you can strengthen your brand equity with our key actions.
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Nailing brand identity
Mick Pritchard wanted its brand to accurately represent its positioning and to gain more awareness and recognition in the market.
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Brand identity essentials
Brand identity encompasses how you communicate your values and offering, and the impression you leave on anyone who interacts with your brand. But why is it so important?
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Why you need a marketing communication strategy
Strategy, strategy, strategy. It’s one of our favourite words at PIER, and with good reason. It boils down to three components: what you’re going to say, where you’re going to say it, and to whom.
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