Search results for ‘social media’
Four key elements to an effective social media marketing strategy
There is no silver bullet to social media success, but a comprehensive social media marketing strategy will ensure your approach is considered and informed so you’re ready to hit the keyboard running.
Read Insight
Creating an online footprint
Back to school is the perfect time for a school shoe manufacturer to promote its products across social media – but what is there to talk about for the other 11 months of the year?
View Project
Facebook algorithm gets personal
Its hard to keep up with the forever changing social media marketing. As an example, the Facebook algorithm will be changing (again!) to prioritise content that sparks conversation and meaningful interactions.
Read Insight
Content marketing – is it just a buzzword?
So content marketing … is it just the new online buzzword? It feels like it’s fast becoming a superfood of the marketing world and everyone who is anyone is having a dabble. Get online they say, it will be worth it they say. But what happens once you’ve launched your website, set up your social media accounts and picked your all time favourite photo filter?
Read Insight
What the Google Analytics update means for you
You might have heard that Google has launched an updated version of Google Analytics, GA4, and the current version is going to be “sunsetted” in 2023. Although Google is giving us plenty of time to adapt, anyone who uses this tool will need to transition — here’s what you need to know.
Read Insight
Why awards are good for business
PIER Marketing's Director, Catherine, was the 2016 Victorian State Winner of the Australian Institute of Management's Leadership Excellence Awards. Catherine, exceedingly proud and humbled, reflected on her win and why awards are good for business.
Read Insight
Ecommerce marketing and trusting the process
Ecommerce marketing requires careful planning, calculating and strategising, and it takes time. Let’s dive into the world of ecommerce marketing, digital advertising and gaining customers.
Read Insight
Working from the ground up
Municipal Works Australia wanted its 2022 national conference to be the biggest yet – so PIER helped take things up a notch with a strategic advertising campaign.
View Project
How do you know if you’re ready to engage a marketing agency?
Marketing is a fantastic tool — it can assist with all kinds of business promotion — but it's most effective once your business has reached a certain stage. Here are four key things to think about when determining if it’s the right time to invest in marketing.
Read Insight
The rise and fall of Facebook
When Facebook came along in 2004, it was a total gamechanger. Yet in early February, stocks plummeted by an astronomical $232 billion in one day. Does this spell the end of Facebook? Should we still invest in Facebook advertising, or abandon ship completely?
Read Insight
Finding Rebel Donuts’ gooey centre
Rebel Donuts needed a brand that matched its unruly personality and could easily be applied both on and offline. With donuts as our fuel, we were ready to go.
View Project
How do you like them apples?
Summer Snow Juice needed to raise brand awareness and boost sales, so we employed our favourite, tried-and-tested campaign strategy: the marketing funnel.
View Project
In this case, judge the book by its cover
Eager to raise engagement in the community and increase visitation, Frankston City Libraries needed PIER's help to consider its ‘why’ and develop a brand which supports what it is that people love about the libraries.
View Project
Why you should be thinking about customer retention – not just acquisition
Depending on where your business is at in its journey, customer retention – the art of holding onto the customers you already have – might even be more important than customer acquisition.
Read Insight
Let’s hear it for a fresh new brand
Andrew Glynn, a highly regarded Audiologist with over 15 years’ experience, founded Hear In Karingal in 2021. With a strong vision for his business, Andrew approached PIER to develop and give life to Hear In Karingal. Having grown up in East Gippsland, Andrew is quintessentially “Australian” and brings a sense of community, care, authenticity and expertise to Hear In Karingal. Our job was to capture this in the brand’s identity, logo, collateral and website. Grab your Akubra and let’s go on a branding adventure.
View Project
Building a marketing funnel that drives valuable action
A marketing funnel is commonly known as the process of converting a visitor or browser into a paying, loyal customer – easy, right? Not so much. We have a closer look at each funnel stage and how you can drive consistent, valuable action for your business.
Read Insight