Search results for ‘strategy’
The ultimate guide to developing an effective marketing strategy
So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.
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Four key elements to an effective social media marketing strategy
There is no silver bullet to social media success, but a comprehensive social media marketing strategy will ensure your approach is considered and informed so you’re ready to hit the keyboard running.
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The importance of marketing strategy
You wouldn’t jump out of a plane without a plan and the correct equipment (or so we hope). So why would you jump into marketing activity without a clear idea of what you want to achieve – remember to prepare your marketing strategy first.
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How we plan your marketing strategy
Let PIER Marketing step you through the Marketing Planning Process (MPP) to demonstrate the full breadth of coverage and impact marketing should have on an organisation.
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Effective marketing promotional ideas for your business
As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.
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Research informed marketing resources
While now might not be the optimum time to achieve sign off for a research project, you still need to make decisions that inform your marketing strategy and promotional activity, so what to do?
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How to drive sales with digital marketing
Simply put, digital marketing includes all marketing activities that involve the internet. Find out more about digital marketing at PIER.
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Landing page optimisation for a successful online campaign
With a multitude of platforms available to deliver your campaign, it can be easy for your campaign to get lost in the noise. Cue landing pages!
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Why a meaningful brand identity is important for business
Your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique. In the end, it's all about how people talk about you to others and the feelings they have towards your brand.
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The business case for a brand refresh
Do you keep revisiting that reoccurring thought, ‘does my brand need updating?' Why not use this time to consider the possibility of a brand refresh or extension? A brand refresh is, by its nature, outside of the normal run of things and does require a fair bit of time and strategic planning.
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