Search results for ‘strategy’
Why you need a business plan before a marketing strategy
You’ve got a brand spanking new or relatively young business. You have a good idea, a logo and a premises to house your small team of staff (or it could just be you!). All of this means you’re ready for some marketing, right? Not so fast.
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Improving business health with strategy
PIER was engaged to help Medic Oncall by Healthcare Australia identify areas of improvement in their marketing processes, elevate brand awareness and bolster client retention.
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Why you need a marketing communication strategy
Strategy, strategy, strategy. It’s one of our favourite words at PIER, and with good reason. It boils down to three components: what you’re going to say, where you’re going to say it, and to whom.
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Amplifying local awareness through brand strategy
Marshall – international leaders in cutting edge wireless headphones, earphones, portable speakers and home speakers – wanted to enhance local Australian brand awareness and product demand to increase traffic to online retailers through a new brand strategy.
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The ultimate guide to developing an effective marketing strategy
So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.
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Four key elements to an effective social media marketing strategy
There is no silver bullet to social media success, but a comprehensive social media marketing strategy will ensure your approach is considered and informed so you’re ready to hit the keyboard running.
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The importance of marketing strategy
You wouldn’t jump out of a plane without a plan and the correct equipment (or so we hope). So why would you jump into marketing activity without a clear idea of what you want to achieve – remember to prepare your marketing strategy first.
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How we plan your marketing strategy
Let PIER Marketing step you through the Marketing Planning Process (MPP) to demonstrate the full breadth of coverage and impact marketing should have on an organisation.
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Why awards are good for business
PIER Marketing's Director, Catherine, was the 2016 Victorian State Winner of the Australian Institute of Management's Leadership Excellence Awards. Catherine, exceedingly proud and humbled, reflected on her win and why awards are good for business.
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Working from the ground up
Municipal Works Australia wanted its 2022 national conference to be the biggest yet – so PIER helped take things up a notch with a strategic advertising campaign.
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How do you know if you’re ready to engage a marketing agency?
Marketing is a fantastic tool — it can assist with all kinds of business promotion — but it's most effective once your business has reached a certain stage. Here are four key things to think about when determining if it’s the right time to invest in marketing.
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The rise and fall of Facebook
When Facebook came along in 2004, it was a total gamechanger. Yet in early February, stocks plummeted by an astronomical $232 billion in one day. Does this spell the end of Facebook? Should we still invest in Facebook advertising, or abandon ship completely?
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Dive into marketing trends for 2022
Marketing trends offer insights into the ever-changing and evolving trajectory of human behaviour. And to be in the marketing industry — or as a business owner — our work is really all about understanding how people tick.
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How do you like them apples?
Summer Snow Juice needed to raise brand awareness and boost sales, so we employed our favourite, tried-and-tested campaign strategy: the marketing funnel.
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Why you should be thinking about customer retention – not just acquisition
Depending on where your business is at in its journey, customer retention – the art of holding onto the customers you already have – might even be more important than customer acquisition.
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