Marketing strategy.

let’s set a defined plan

We’re here to help you reach your target audience with the right message, at the right time. A solid marketing strategy is a research-based, best practice and experience-informed process, documented as a roadmap for your business.

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What is our 5-Step Marketing Strategy process?

We’re all about partnership and collaboration, incorporating your expertise in your business with our expertise in marketing.

Step One
Discovery Session

We’ll take the time to understand your product and/or service, objectives and goals, target audience, and possible market opportunities.

Step Two
Audit & Analysis

Our team spends time reviewing your current marketing activity in order to identify what’s performing well, while highlighting gaps and opportunities to address in the strategy.

Step Three Set The Strategy

We combine proven methodologies with bespoke tactics to develop a comprehensive document that defines how to best take your business to market.

Step Four
Agree On Tactics

We prioritise our recommended tactics to help categorise the big wins and quick fixes.

Step Five

We then execute the plan and review results to continue improving outcomes. Alternatively, you can bring the strategy in-house and implement it with your own marketing team.

Why start with a marketing strategy?

We kickstart every project with a marketing strategy to set a defined plan with an informed list of tactics that’ll help deliver your business objective. Strategic thinking empowers marketing and design experts to execute incremental improvements to how your business delivers its products and/or services to market.

We firmly believe that brand clarity is critical to your business’s success. Your marketing strategy will identify what your brand stands for in the hearts and minds of your target audience, and informs a plan to communicate your unique selling proposition (USP).

Marketing strategy inclusions.

Market overview

This looks at existing business information and insight, relevant market or industry information and an analysis of key competitors. We do this at the very beginning to ensure we address and take advantage of all opportunities available to your business within the marketing strategy.

Business objective & marketing goals

With your guidance, we set a single defined business objective and SMART (specific, measurable, attainable, realistic and timely) marketing goals. These inform every single tactic that is recommended in the marketing strategy.

Target audience

We identify your target audience in the form of buying personas. They describe who your ideal customers are, what their days are like, the challenges or problems they face and how they make decisions. Buying personas help you understand and empathise with customers so you can do a better job of communicating with them.

Brand positioning

This is a statement that articulates the position you hold in the minds of customers. It provides clarity on your business offering and value proposition to customers, and creates clear communication of the benefits you provide to the market. This should inform all marketing and design activity for a consistent message and brand.

Seven Ps of Marketing

The seven Ps of marketing are holistic considerations to ensure you’re sending a consistent and accurate message in the market. They are product, price, place, promotion (owned, earned and paid), people, process and physical evidence (including your logo and branding).

Action plan & next steps

The strategic tactics identify specifically what you need to do to achieve your objective and goals – it’s a general resource action plan. We prioritise tactics in order of how valuable they are to make implementation and decision making clear and simple.

Embark on a journey to elevate your brand and achieve your business goals with an expertly crafted marketing strategy.

Contact us today to start defining a clear, actionable path to success, tailored specifically to your business’s unique needs and aspirations.

Ready to work with us?

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How can PIER help with strategic marketing?

We’re strategic marketing experts who consult, deliver and optimise. We believe that marketing and design should align with all functions of business in order to drive results and effectively work towards a defined objective.

From websites, branding and design, to marketing strategy development and management, we’re here to help your business succeed.

Get in touch today.