Web design service & user experience.

taking you online

A website plays such a huge role in business operations. It’s essential that your web design is driven by sound research and strategy, functions exactly how you need it to and resonates with the people you’re targeting.

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What is user experience?

User experience (UX) is how a user feels when browsing your website. It’s a human-to-device interaction where users should be left feeling delighted and informed, not frustrated and confused. The art of great UX is in obtaining a deep understanding of your users – what they need, what they’re looking for, what they value, their abilities, and also their limitations.


UX is a crucial step in any website project to fulfil the user’s need. It aims to provide a positive experience that keeps users loyal to your brand. Strategic, considered website design provides a meaningful and relevant experience for every person that lands on your site.

By prioritising UX in your website design, you not only enhance user satisfaction but also create a powerful digital platform that effectively communicates your brand’s values and meets your audience’s expectations.

What to expect from our web design service.

We have a carefully considered (yet always evolving) methodology when it comes to our web design service. We go through an in-depth process to understand both your product or service offering and your target audience. This allows us to build a site that speaks directly to your unique users while delivering your identified goals. The result? A website that strikes the perfect balance between great user experience and support of the wider business objective.

Workshop

To understand your unique users and business goals.

Sitemap

To understand site structure and hierarchy of pages.

Wireframes

To lay out page hierarchy, information architecture and functionality.

Design

To incorporate branding and consistency across the site look and feel.

Development

Building the site in a staging environment.

Testing and quality control

To ensure the site works as planned across different browsers and devices.

Go live

The process of moving the site from the staging environment to your live domain.

SEO

Implement on-page search engine optimisation (SEO) so the site appears upon relevant search terms on Google and Bing.

Training

To ensure you can make simple updates in-house.

Maintenance and support

Ongoing maintenance to ensure the site remains secure and up to date.

Are you a small business looking for a simple 3-5 page website?

How we deliver our web design service.

User experience (UX)

When designing your website, the most important consideration is how your target audience will use and experience your brand online. We take time to clearly understand your website users – their wants, needs and priorities on the site. We then align these insights with your business objective so the website structure, language, design and functionality all cater to the user’s expectations – moving intent to action.

User interface (UI) design

Put simply, UI is all about aesthetics. UI experts understand how to make a website look and feel attractive to its audience – from colour palettes and imagery to typography and beyond. If a website feels familiar, natural and intuitive to users, it will invoke a positive response, keep them engaged and maximise conversions.

Website development

We have a team of developers that build bespoke, fully responsive websites that range from simple and informative, to complex and interactive sites with a variety of integrations and functionality.

Website design

Your online presence is often the first place customers, prospects, suppliers, potential employees and business partners will experience your brand. We support you to create beautiful, considered website design that inspires action. Our website designs are completely customised and unique to your brand, meaning no other website out there will be close to it.

Accessibility

You should care about website accessibility. Accessibility is the inclusive practice of ensuring that your website doesn’t have any barriers preventing interaction or access by people with physical disabilities. Thorough accessibility involves considerations such as colour contrast, legibility, easy-to-use forms and the ability for a screen reader to read your site.

Website copywriting

Writing content for websites is a specialist art. Creating copywriting that is both engaging and useful to your user, interwoven with researched keywords that enable your brand to show up in relevant online searches, is no easy feat. We’re well-versed in crafting copywriting that accurately represents your brand while ensuring you’re found online.

Search engine optimisation (SEO)

At launch stage, we take care of all the necessary SEO actions to make sure your shiny new website can be found online. That includes Google My Business set up, sitemap submission to Google and Bing, and page meta data (keywords, descriptions, titles and URL slugs).

Website maintenance

After investing in the design and development of your website, it’s so important to give it the best chance of ongoing success by looking after it. The online world changes incredibly fast, so keeping your site ahead of the curve is key to presenting well to users.

Ready to work with us?

Latest Insights.

Our insights are here to inform and inspire; let us be your marketing motivators.

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PIER’s approach to your website project

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How can PIER help with strategic marketing?

We’re strategic marketing experts who consult, deliver and optimise. We believe that marketing and design should align with all functions of business in order to drive results and effectively work towards a defined objective.

From websites, branding and design, to marketing strategy development and management, we’re here to help your business succeed.

Get in touch today.