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marketing deep dive

Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.

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What the Google Analytics update means for you

You might have heard that Google has launched an updated version of Google Analytics, GA4, and the current version is going to be “sunsetted” in 2023. Although Google is giving us plenty of time to adapt, anyone who uses this tool will need to transition — here’s what you need to know.

Ecommerce marketing and trusting the process

Ecommerce marketing requires careful planning, calculating and strategising, and it takes time. Let’s dive into the world of ecommerce marketing, digital advertising and gaining customers.

Building a marketing funnel that drives valuable action

A marketing funnel is commonly known as the process of converting a visitor or browser into a paying, loyal customer – easy, right? Not so much. We have a closer look at each funnel stage and how you can drive consistent, valuable action for your business.

How to write a better marketing report (and why you should want to)

At first glance, the term “marketing report” may not conjure up the most exciting images. But the truth is that crafting a good marketing report for your business is essential, enlightening and potentially exciting.

Nurture your audience online with a 5 step Facebook funnel campaign

Funnel campaigns work hard to nurture an engaged audience over time. Learn how to set up a funnel campaign with our 5 step process.

Staying connected through video

Using video allows you to connect with your network and community in a personal way, showing your businesses authenticity and building trust. Find out more in our video blog.

How to drive sales with digital marketing

Simply put, digital marketing includes all marketing activities that involve the internet. Find out more about digital marketing at PIER.

Marketing-led website development

What makes a good website and how do you know if yours measures up? Developing a website with your overall marketing objective at the forefront is key to reach your goals and drive valuable results for your business.

Landing page optimisation for a successful online campaign

With a multitude of platforms available to deliver your campaign, it can be easy for your campaign to get lost in the noise. Cue landing pages!

Four key elements to an effective social media marketing strategy

There is no silver bullet to social media success, but a comprehensive social media marketing strategy will ensure your approach is considered and informed so you’re ready to hit the keyboard running.

Online advertising tips

Best practices for advertising with Google, Instagram, LinkedIn and Facebook. Read our top online advertising tips.

An investment in marketing pays the best interest

We look at why it has never been more important for organisations to invest in marketing, communication and advertising, because how a brand manages and reacts in a crisis will be remembered by consumers for years to come.

Is outsourcing your marketing right for you, right now?

Once viewed as a way to cut costs and headcount from an organisation, outsourcing has become a mainstream strategy for businesses to streamline expenditure and create efficiencies to enable growth.

Marketing trends for 2020

Oh marketing, you ever changing beast, you. Just when we’re getting a little bit comfortable, you go and move the goalposts. So buckle up whilst we explore what 2020 might have in store.

Measure your marketing campaign success

You’ve heard it all before – measuring marketing is important. However, how do you measure your marketing ROI and your marketing costs? Here are some tips.

Four SEO basics every website needs to have

Search Engine Optimisation, or SEO is vital to a high functioning website. SEO is designed to increase both the quantity and quality of traffic to your website that come through search engines, such as Google and Bing. There are many aspects to SEO from web copy to technical backend configurations.