Insights.

marketing deep dive

Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.

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19 Results

How a marketing consultant can impact your online presence

A marketing consultant is a beacon of expertise in the vast world of marketing intricacies. They craft, implement, and oversee marketing strategies that bolster a business's online presence and foster growth.

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Why awards are good for business

After being named finalists in the 2022 Mornington Peninsula Shire Business Excellence Awards, we’ve been reflecting on why awards are good for business — and the benefits are plenty.

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Why brand position matters before design

Often, the first branding elements that come to mind are things like logos, colours, fonts and websites. But while designing your branding is all very fun and exciting, there’s something that should be considered first: your brand position.

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Is your business ready for a rebrand or brand refresh?

The branding you chose for your business, say, five years ago, may no longer truly reflect who you are, where you’re at and what you’re offering. A refresh, or rebrand, might just be the thing that helps elevate your business. So, how do you know if it’s time?

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Why you need a business plan before a marketing strategy

You’ve got a brand spanking new or relatively young business. You have a good idea, a logo and a premises to house your small team of staff (or it could just be you!). All of this means you’re ready for some marketing, right? Not so fast.

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Why you should be thinking about customer retention – not just acquisition

Depending on where your business is at in its journey, customer retention – the art of holding onto the customers you already have – might even be more important than customer acquisition.

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Building a marketing funnel that drives valuable action

A marketing funnel is commonly known as the process of converting a visitor or browser into a paying, loyal customer – easy, right? Not so much. We have a closer look at each funnel stage and how you can drive consistent, valuable action for your business.

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Improve your customer acquisition

The shifting sands of the marketplace mean that gaining new customers is an ongoing endeavour. It’s a simple enough concept, and yet the process of customer acquisition is complex and multi-faceted.

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Marketing Communication Strategy: Why it’s Important

Strategy, strategy, strategy. It’s one of our favourite words at PIER, and with good reason. It boils down to three components: what you’re going to say, where you’re going to say it, and to whom.

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We get closer to take your business further… the bottom line of marketing

In the market for better marketing? Read more about our strategic approach, and how we work alongside you to drive improvements to your bottom line.

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Marketing Communication: Optimising Business Promotion

As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.

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The ultimate guide to developing an effective marketing strategy

So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.

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