Insights.
marketing deep dive
Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.
26 Results
Is your business ready for a rebrand or brand refresh?
The branding you chose for your business, say, five years ago, may no longer truly reflect who you are, where you’re at and what you’re offering. A refresh, or rebrand, might just be the thing that helps elevate your business. So, how do you know if it’s time?
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Why awards are good for business
PIER Marketing's Director, Catherine, was the 2016 Victorian State Winner of the Australian Institute of Management's Leadership Excellence Awards. Catherine, exceedingly proud and humbled, reflected on her win and why awards are good for business.
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Ecommerce marketing and trusting the process
Ecommerce marketing requires careful planning, calculating and strategising, and it takes time. Let’s dive into the world of ecommerce marketing, digital advertising and gaining customers.
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Why you need a business plan before a marketing strategy
You’ve got a brand spanking new or relatively young business. You have a good idea, a logo and a premises to house your small team of staff (or it could just be you!). All of this means you’re ready for some marketing, right? Not so fast.
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Why you should be thinking about customer retention – not just acquisition
Depending on where your business is at in its journey, customer retention – the art of holding onto the customers you already have – might even be more important than customer acquisition.
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Building a marketing funnel that drives valuable action
A marketing funnel is commonly known as the process of converting a visitor or browser into a paying, loyal customer – easy, right? Not so much. We have a closer look at each funnel stage and how you can drive consistent, valuable action for your business.
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Improve your customer acquisition
The shifting sands of the marketplace mean that gaining new customers is an ongoing endeavour. It’s a simple enough concept, and yet the process of customer acquisition is complex and multi-faceted.
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Why you need a marketing communication strategy
Strategy, strategy, strategy. It’s one of our favourite words at PIER, and with good reason. It boils down to three components: what you’re going to say, where you’re going to say it, and to whom.
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We get closer to take your business further… the bottom line of marketing
In the market for better marketing? Read more about our strategic approach, and how we work alongside you to drive improvements to your bottom line.
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Effective marketing promotional ideas for your business
As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.
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The ultimate guide to developing an effective marketing strategy
So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.
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Research informed marketing resources
While now might not be the optimum time to achieve sign off for a research project, you still need to make decisions that inform your marketing strategy and promotional activity, so what to do?
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Marketing-led website development
What makes a good website and how do you know if yours measures up? Developing a website with your overall marketing objective at the forefront is key to reach your goals and drive valuable results for your business.
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Landing page optimisation for a successful online campaign
With a multitude of platforms available to deliver your campaign, it can be easy for your campaign to get lost in the noise. Cue landing pages!
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Four key elements to an effective social media marketing strategy
There is no silver bullet to social media success, but a comprehensive social media marketing strategy will ensure your approach is considered and informed so you’re ready to hit the keyboard running.
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An investment in marketing pays the best interest
We look at why it has never been more important for organisations to invest in marketing, communication and advertising, because how a brand manages and reacts in a crisis will be remembered by consumers for years to come.
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