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marketing deep dive

Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.

34 Results

What makes good packaging design?

In today’s digital world, it can be easy to overlook the importance of packaging design — after all, isn’t everyone shopping online these days? Does the physical, tangible manifestation of a product really matter? The research continues to show that it does.

Nurture your audience online with a 5 step Facebook funnel campaign

Funnel campaigns work hard to nurture an engaged audience over time. Learn how to set up a funnel campaign with our 5 step process.

We get closer to take your business further… the bottom line of marketing

In the market for better marketing? Read more about our strategic approach, and how we work alongside you to drive improvements to your bottom line.

Give your brand a check-up with our brand audit checklist

Discover new opportunities and touchpoints for your brand with our brand audit checklist. Read more in our latest blog.

Effective marketing promotional ideas for your business

As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.

Staying connected through video

Using video allows you to connect with your network and community in a personal way, showing your businesses authenticity and building trust. Find out more in our video blog.

The ultimate guide to developing an effective marketing strategy

So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.

Research informed marketing resources

While now might not be the optimum time to achieve sign off for a research project, you still need to make decisions that inform your marketing strategy and promotional activity, so what to do?

How to drive sales with digital marketing

Simply put, digital marketing includes all marketing activities that involve the internet. Find out more about digital marketing at PIER.

Marketing-led website development

What makes a good website and how do you know if yours measures up? Developing a website with your overall marketing objective at the forefront is key to reach your goals and drive valuable results for your business.

Landing page optimisation for a successful online campaign

With a multitude of platforms available to deliver your campaign, it can be easy for your campaign to get lost in the noise. Cue landing pages!

Why a meaningful brand identity is important for business

Your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique. In the end, it's all about how people talk about you to others and the feelings they have towards your brand.

Four key elements to an effective social media marketing strategy

There is no silver bullet to social media success, but a comprehensive social media marketing strategy will ensure your approach is considered and informed so you’re ready to hit the keyboard running.

The business case for a brand refresh

Do you keep revisiting that reoccurring thought, ‘does my brand need updating?' Why not use this time to consider the possibility of a brand refresh or extension? A brand refresh is, by its nature, outside of the normal run of things and does require a fair bit of time and strategic planning.

Online advertising tips

Best practices for advertising with Google, Instagram, LinkedIn and Facebook. Read our top online advertising tips.

An investment in marketing pays the best interest

We look at why it has never been more important for organisations to invest in marketing, communication and advertising, because how a brand manages and reacts in a crisis will be remembered by consumers for years to come.