Insights.
marketing deep dive
Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.
31 Results
Give your brand a check-up with our brand audit checklist
Discover new opportunities and touchpoints for your brand with our brand audit checklist. Read more in our latest blog.
Read Insight
Effective marketing promotional ideas for your business
As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.
Read Insight
Staying connected through video
Using video allows you to connect with your network and community in a personal way, showing your businesses authenticity and building trust. Find out more in our video blog.
Read Insight
The ultimate guide to developing an effective marketing strategy
So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.
Read Insight
Research informed marketing resources
While now might not be the optimum time to achieve sign off for a research project, you still need to make decisions that inform your marketing strategy and promotional activity, so what to do?
Read Insight
How to drive sales with digital marketing
Simply put, digital marketing includes all marketing activities that involve the internet. Find out more about digital marketing at PIER.
Read Insight
Marketing-led website development
What makes a good website and how do you know if yours measures up? Developing a website with your overall marketing objective at the forefront is key to reach your goals and drive valuable results for your business.
Read Insight
Landing page optimisation for a successful online campaign
With a multitude of platforms available to deliver your campaign, it can be easy for your campaign to get lost in the noise. Cue landing pages!
Read Insight
Why a meaningful brand identity is important for business
Your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique. In the end, it's all about how people talk about you to others and the feelings they have towards your brand.
Read Insight
Four key elements to an effective social media marketing strategy
There is no silver bullet to social media success, but a comprehensive social media marketing strategy will ensure your approach is considered and informed so you’re ready to hit the keyboard running.
Read Insight
The business case for a brand refresh
Do you keep revisiting that reoccurring thought, ‘does my brand need updating?' Why not use this time to consider the possibility of a brand refresh or extension? A brand refresh is, by its nature, outside of the normal run of things and does require a fair bit of time and strategic planning.
Read Insight
Online advertising tips
Best practices for advertising with Google, Instagram, LinkedIn and Facebook. Read our top online advertising tips.
Read Insight
An investment in marketing pays the best interest
We look at why it has never been more important for organisations to invest in marketing, communication and advertising, because how a brand manages and reacts in a crisis will be remembered by consumers for years to come.
Read Insight
Is outsourcing your marketing right for you, right now?
Once viewed as a way to cut costs and headcount from an organisation, outsourcing has become a mainstream strategy for businesses to streamline expenditure and create efficiencies to enable growth.
Read Insight
Coronavirus – adapting to changing demand
With the current level of uncertainty and noise in the market, we know that for some businesses the question of where to start can be a little overwhelming, particularly when you’re close to the action as an owner or business leader. To help we have identified and dissected some marketing moves worth making.
Read Insight
Marketing trends for 2020
Oh marketing, you ever changing beast, you. Just when we’re getting a little bit comfortable, you go and move the goalposts. So buckle up whilst we explore what 2020 might have in store.
Read Insight