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marketing deep dive

Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.

16 Results

Staying connected through video

Using video allows you to connect with your network and community in a personal way, showing your businesses authenticity and building trust. Find out more in our video blog.

How to drive sales with digital marketing

Simply put, digital marketing includes all marketing activities that involve the internet. Find out more about digital marketing at PIER.

Marketing-led website development

What makes a good website and how do you know if yours measures up? Developing a website with your overall marketing objective at the forefront is key to reach your goals and drive valuable results for your business.

Landing page optimisation for a successful online campaign

With a multitude of platforms available to deliver your campaign, it can be easy for your campaign to get lost in the noise. Cue landing pages!

Four key elements to an effective social media marketing strategy

There is no silver bullet to social media success, but a comprehensive social media marketing strategy will ensure your approach is considered and informed so you’re ready to hit the keyboard running.

Online advertising tips

Best practices for advertising with Google, Instagram, LinkedIn and Facebook. Read our top online advertising tips.

An investment in marketing pays the best interest

We look at why it has never been more important for organisations to invest in marketing, communication and advertising, because how a brand manages and reacts in a crisis will be remembered by consumers for years to come.

Is outsourcing your marketing right for you, right now?

Once viewed as a way to cut costs and headcount from an organisation, outsourcing has become a mainstream strategy for businesses to streamline expenditure and create efficiencies to enable growth.

Marketing trends for 2020

Oh marketing, you ever changing beast, you. Just when we’re getting a little bit comfortable, you go and move the goalposts. So buckle up whilst we explore what 2020 might have in store.

Measure your marketing campaign success

You’ve heard it all before – measuring marketing is important. However, how do you measure your marketing ROI and your marketing costs? Here are some tips.

Four SEO basics every website needs to have

Search Engine Optimisation, or SEO is vital to a high functioning website. SEO is designed to increase both the quantity and quality of traffic to your website that come through search engines, such as Google and Bing. There are many aspects to SEO from web copy to technical backend configurations.

Digital marketing trends for 2019

Digital marketing is constantly evolving, from the tools available to the way we’re interacting online … 2019 is already keeping us on our toes. Here are some digital marketing trends to look out for.

Jumping on the blogging bandwagon

You’ve heard it all before – blogging is important. Content marketing is a great asset for a business. Google’s love for content is no secret.

Valentine’s day campaigns to pull at your heartstrings

With Valentine's Day just around the corner, our hearts are fluttering. And we're all for jumping on the V-Day marketing bandwagon, but it must be with purpose. Here are our favourite Valentine's Day marketing campaigns from 2017.

Facebook algorithm gets personal

Its hard to keep up with the forever changing social media marketing. As an example, the Facebook algorithm will be changing (again!) to prioritise content that sparks conversation and meaningful interactions.

Content marketing – is it just a buzzword?

So content marketing … is it just the new online buzzword? It feels like it’s fast becoming a superfood of the marketing world and everyone who is anyone is having a dabble. Get online they say, it will be worth it they say. But what happens once you’ve launched your website, set up your social media accounts and picked your all time favourite photo filter?