A marketing strategy your sales team can use, and the confidence that every dollar is working
One strategic plan that brings your marketing and sales together, built for technical B2B businesses.
PLACEHOLDER: Sales video (VSL, 2 to 5 min). Autoplay, muted, captions burnt in. PIER to supply.
PLACEHOLDER: Hero photo. Real PIER people or clients with visible faces (not stock). PIER to supply.
Trusted by technical B2B businesses
PLACEHOLDER: Credibility strip. Client logos from the Testimonials CMS plus 2 badges. PIER to supply.
Hear from clients
PLACEHOLDER: 3 video testimonials. PIER to supply.
Frequently asked questions
Placeholder FAQ 1: Cost and investment
Answer to be supplied by PIER.
Placeholder FAQ 2: Time commitment
Answer to be supplied by PIER.
Placeholder FAQ 3: Will this work for my industry?
Answer to be supplied by PIER.
Placeholder FAQ 4: Do you also deliver the marketing, or only the strategy?
Answer to be supplied by PIER.
Placeholder FAQ 5: What do I get at the end?
Answer to be supplied by PIER.
Placeholder FAQ 6: Who will I be working with?
Answer to be supplied by PIER.
What happens next
1. You answer a few questions
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2. We review and get in touch
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3. We talk through your strategy
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What’s involved in a marketing strategy?
Market overview
From the outset, we’ll analyse your market landscape, reviewing existing business information, qualitative research and customer data. We assess key competitors and industry trends to uncover opportunities and gaps, ensuring every decision is informed and positioned to give you an advantage.
Business objective and marketing goals
We’ll work with you to define a single business objective and set SMART (specific, measurable, attainable, realistic, timely) marketing goals. These goals guide every tactic recommended in your marketing strategy, ensuring every action contributes to meaningful results.
Target audience
Identify your ideal customers with detailed buying personas. These profiles reveal who they are, what their days look like, the challenges they face and how they make decisions. Understanding your audience this deeply helps you communicate more effectively and connect with the right people, at the right time, in the right way.
Brand positioning
Articulate the position you hold in your customers’ minds. A clear brand position defines your offering, communicates your value and ensures every marketing and design activity delivers a consistent, compelling message.
Seven Ps of marketing
Consider all elements that shape how your brand is perceived. Product, price, place, promotion (owned, earned, paid), people, process and physical evidence (including your logo and branding) ensure every message in the market is consistent and accurate.
Action plan and next steps
Turn strategy into action with a clear roadmap. We prioritise tactics based on value and impact, making it simple to implement decisions and achieve your objectives efficiently. This plan guides every step, helping you focus on what matters most to grow your business.