Insights.
marketing deep dive
Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.
13 Results
Brand equity: It’s more meaningful than ever
You might be familiar with the word “equity” from the finance world, but what does brand equity mean? Find out here and read about how you can strengthen your brand equity with our key actions.
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What is brand identity, and why is it important?
Brand identity encompasses how you communicate your values and offering, and the impression you leave on anyone who interacts with your brand. But why is it so important?
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What makes good packaging design?
In today’s digital world, it can be easy to overlook the importance of packaging design — after all, isn’t everyone shopping online these days? Does the physical, tangible manifestation of a product really matter? The research continues to show that it does.
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Give your brand a check-up with our brand audit checklist
Discover new opportunities and touchpoints for your brand with our brand audit checklist. Read more in our latest blog.
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Why a meaningful brand identity is important for business
Your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique. In the end, it's all about how people talk about you to others and the feelings they have towards your brand.
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The business case for a brand refresh
Do you keep revisiting that reoccurring thought, ‘does my brand need updating?' Why not use this time to consider the possibility of a brand refresh or extension? A brand refresh is, by its nature, outside of the normal run of things and does require a fair bit of time and strategic planning.
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An investment in marketing pays the best interest
We look at why it has never been more important for organisations to invest in marketing, communication and advertising, because how a brand manages and reacts in a crisis will be remembered by consumers for years to come.
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Is outsourcing your marketing right for you, right now?
Once viewed as a way to cut costs and headcount from an organisation, outsourcing has become a mainstream strategy for businesses to streamline expenditure and create efficiencies to enable growth.
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Eight steps to a purposeful marketing plan
Setting a solid marketing plan ensures your marketing strategy and tactics are totally aligned with your business objective. When brought into line your marketing efforts will work in unity with other areas of your business, keeping you focused, on task and able to make clear decisions.
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How should you be marketing your business milestone?
While it’s important to acknowledge and celebrate business milestones, it’s also a fantastic marketing opportunity. We’ve put together some marketing ideas for you.
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Valentine’s day campaigns to pull at your heartstrings
With Valentine's Day just around the corner, our hearts are fluttering. And we're all for jumping on the V-Day marketing bandwagon, but it must be with purpose. Here are our favourite Valentine's Day marketing campaigns from 2017.
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An insider’s guide to outsourced marketing
Many companies outsource their marketing. When executed successfully, it can be a fantastic way to secure ongoing strategic direction, support and additional resource. It can also be more forgiving on the budget sheets than taking on a dedicated in-house resource whilst giving you access to a team of experts from different marketing disciplines. So if you’re contemplating outsourcing, here’s an insiders guide to what you can expect and some factors to consider.
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Market your business through event attendance
Marketing at conferences, trades shows and events; the perfect place for networking and connecting. Here are some tips on how your business can use events marketing through attendance.
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