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marketing deep dive

Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.

26 Results

Building a marketing funnel that drives valuable action

A marketing funnel is commonly known as the process of converting a visitor or browser into a paying, loyal customer – easy, right? Not so much. We have a closer look at each funnel stage and how you can drive consistent, valuable action for your business.

Improve your customer acquisition

The shifting sands of the marketplace mean that gaining new customers is an ongoing endeavour. It’s a simple enough concept, and yet the process of customer acquisition is complex and multi-faceted.

Brand equity

You might be familiar with the word “equity” from the finance world, but what does brand equity mean? Find out here and read about how you can strengthen your brand equity with our key actions.

How to write a better marketing report (and why you should want to)

At first glance, the term “marketing report” may not conjure up the most exciting images. But the truth is that crafting a good marketing report for your business is essential, enlightening and potentially exciting.

Nurture your audience online with a 5 step Facebook funnel campaign

Funnel campaigns work hard to nurture an engaged audience over time. Learn how to set up a funnel campaign with our 5 step process.

Give your brand a check-up with our brand audit checklist

Discover new opportunities and touchpoints for your brand with our brand audit checklist. Read more in our latest blog.

Effective marketing promotional ideas for your business

As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.

Staying connected through video

Using video allows you to connect with your network and community in a personal way, showing your businesses authenticity and building trust. Find out more in our video blog.

The ultimate guide to developing an effective marketing strategy

So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.

Research informed marketing resources

While now might not be the optimum time to achieve sign off for a research project, you still need to make decisions that inform your marketing strategy and promotional activity, so what to do?

How to drive sales with digital marketing

Simply put, digital marketing includes all marketing activities that involve the internet. Find out more about digital marketing at PIER.

Landing page optimisation for a successful online campaign

With a multitude of platforms available to deliver your campaign, it can be easy for your campaign to get lost in the noise. Cue landing pages!

Four key elements to an effective social media marketing strategy

There is no silver bullet to social media success, but a comprehensive social media marketing strategy will ensure your approach is considered and informed so you’re ready to hit the keyboard running.

Online advertising tips

Best practices for advertising with Google, Instagram, LinkedIn and Facebook. Read our top online advertising tips.

An investment in marketing pays the best interest

We look at why it has never been more important for organisations to invest in marketing, communication and advertising, because how a brand manages and reacts in a crisis will be remembered by consumers for years to come.

Coronavirus – adapting to changing demand

With the current level of uncertainty and noise in the market, we know that for some businesses the question of where to start can be a little overwhelming, particularly when you’re close to the action as an owner or business leader. To help we have identified and dissected some marketing moves worth making.