Insights.
marketing deep dive
Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.
9 Results
The rise and fall of Facebook
When Facebook came along in 2004, it was a total gamechanger. Yet in early February, stocks plummeted by an astronomical $232 billion in one day. Does this spell the end of Facebook? Should we still invest in Facebook advertising, or abandon ship completely?
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Dive into marketing trends for 2022
Marketing trends offer insights into the ever-changing and evolving trajectory of human behaviour. And to be in the marketing industry — or as a business owner — our work is really all about understanding how people tick.
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Staying connected through video
Using video allows you to connect with your network and community in a personal way, showing your businesses authenticity and building trust. Find out more in our video blog.
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Coronavirus – adapting to changing demand
With the current level of uncertainty and noise in the market, we know that for some businesses the question of where to start can be a little overwhelming, particularly when you’re close to the action as an owner or business leader. To help we have identified and dissected some marketing moves worth making.
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Marketing trends for 2020
Oh marketing, you ever changing beast, you. Just when we’re getting a little bit comfortable, you go and move the goalposts. So buckle up whilst we explore what 2020 might have in store.
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Digital marketing consultancy trends
Digital marketing is constantly evolving, from the tools available to the way we’re interacting online … 2019 is already keeping us on our toes. Here are some digital marketing trends to look out for.
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Valentine’s day campaigns to pull at your heartstrings
With Valentine's Day just around the corner, our hearts are fluttering. And we're all for jumping on the V-Day marketing bandwagon, but it must be with purpose. Here are our favourite Valentine's Day marketing campaigns from 2017.
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Facebook algorithm gets personal
Its hard to keep up with the forever changing social media marketing. As an example, the Facebook algorithm will be changing (again!) to prioritise content that sparks conversation and meaningful interactions.
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Content marketing – is it just a buzzword?
So content marketing … is it just the new online buzzword? It feels like it’s fast becoming a superfood of the marketing world and everyone who is anyone is having a dabble. Get online they say, it will be worth it they say. But what happens once you’ve launched your website, set up your social media accounts and picked your all time favourite photo filter?
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