Insights.
marketing deep dive
Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.
7 Results
Why you should be thinking about customer retention – not just acquisition
Depending on where your business is at in its journey, customer retention – the art of holding onto the customers you already have – might even be more important than customer acquisition.
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Improve your customer acquisition
The shifting sands of the marketplace mean that gaining new customers is an ongoing endeavour. It’s a simple enough concept, and yet the process of customer acquisition is complex and multi-faceted.
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How to write a better marketing report (and why you should want to)
At first glance, the term “marketing report” may not conjure up the most exciting images. But the truth is that crafting a good marketing report for your business is essential, enlightening and potentially exciting.
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Research informed marketing resources
While now might not be the optimum time to achieve sign off for a research project, you still need to make decisions that inform your marketing strategy and promotional activity, so what to do?
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Eight steps to a purposeful marketing plan
Setting a solid marketing plan ensures your marketing strategy and tactics are totally aligned with your business objective. When brought into line your marketing efforts will work in unity with other areas of your business, keeping you focused, on task and able to make clear decisions.
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Measure your marketing campaign success
You’ve heard it all before – measuring marketing is important. However, how do you measure your marketing ROI and your marketing costs? Here are some tips.
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How much budget should I allocate for marketing?
As marketers, we ask questions about marketing budgets often, but rarely get an answer. Perhaps for fear that we’ll spend it, but we suspect more likely that it’s not considered and allocated.
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