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marketing deep dive

Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.

48 Results

Marketing trends for 2020

Oh marketing, you ever changing beast, you. Just when we’re getting a little bit comfortable, you go and move the goalposts. So buckle up whilst we explore what 2020 might have in store.

Eight steps to a purposeful marketing plan

Setting a solid marketing plan ensures your marketing strategy and tactics are totally aligned with your business objective. When brought into line your marketing efforts will work in unity with other areas of your business, keeping you focused, on task and able to make clear decisions.

Measure your marketing campaign success

You’ve heard it all before – measuring marketing is important. However, how do you measure your marketing ROI and your marketing costs? Here are some tips.

How should you be marketing your business milestone?

While it’s important to acknowledge and celebrate business milestones, it’s also a fantastic marketing opportunity. We’ve put together some marketing ideas for you.

Four SEO basics every website needs to have

Search Engine Optimisation, or SEO is vital to a high functioning website. SEO is designed to increase both the quantity and quality of traffic to your website that come through search engines, such as Google and Bing. There are many aspects to SEO from web copy to technical backend configurations.

The importance of marketing strategy

You wouldn’t jump out of a plane without a plan and the correct equipment (or so we hope). So why would you jump into marketing activity without a clear idea of what you want to achieve – remember to prepare your marketing strategy first.

Digital marketing consultancy trends

Digital marketing is constantly evolving, from the tools available to the way we’re interacting online … 2019 is already keeping us on our toes. Here are some digital marketing trends to look out for.

Blogging tips from a content marketing strategist

You’ve heard it all before – blogging is important. Content marketing is a great asset for a business. Google’s love for content is no secret.

Valentine’s day campaigns to pull at your heartstrings

With Valentine's Day just around the corner, our hearts are fluttering. And we're all for jumping on the V-Day marketing bandwagon, but it must be with purpose. Here are our favourite Valentine's Day marketing campaigns from 2017.

Hold on to that January motivation

It’s January 1. Dust off the runners, learn a a new skill, cut down on the coffee intake … Despite the slight hangover, you’re ready to power on with the year ahead. New Year, new you, right?

Facebook algorithm gets personal

Its hard to keep up with the forever changing social media marketing. As an example, the Facebook algorithm will be changing (again!) to prioritise content that sparks conversation and meaningful interactions.

How we plan your marketing strategy

Let PIER Marketing step you through the Marketing Planning Process (MPP) to demonstrate the full breadth of coverage and impact marketing should have on an organisation.

An insider’s guide to outsourced marketing

Many companies outsource their marketing. When executed successfully, it can be a fantastic way to secure ongoing strategic direction, support and additional resource. It can also be more forgiving on the budget sheets than taking on a dedicated in-house resource whilst giving you access to a team of experts from different marketing disciplines. So if you’re contemplating outsourcing, here’s an insiders guide to what you can expect and some factors to consider.

How much budget should I allocate for marketing?

As marketers, we ask questions about marketing budgets often, but rarely get an answer. Perhaps for fear that we’ll spend it, but we suspect more likely that it’s not considered and allocated.

Market your business through event attendance

Marketing at conferences, trades shows and events; the perfect place for networking and connecting. Here are some tips on how your business can use events marketing through attendance.

Content marketing – is it just a buzzword?

So content marketing … is it just the new online buzzword? It feels like it’s fast becoming a superfood of the marketing world and everyone who is anyone is having a dabble. Get online they say, it will be worth it they say. But what happens once you’ve launched your website, set up your social media accounts and picked your all time favourite photo filter?