Insights.
marketing deep dive
Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.
41 Results
Blogging tips from a content marketing strategist
You’ve heard it all before – blogging is important. Content marketing is a great asset for a business. Google’s love for content is no secret.
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Valentine’s day campaigns to pull at your heartstrings
With Valentine's Day just around the corner, our hearts are fluttering. And we're all for jumping on the V-Day marketing bandwagon, but it must be with purpose. Here are our favourite Valentine's Day marketing campaigns from 2017.
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Hold on to that January motivation
It’s January 1. Dust off the runners, learn a a new skill, cut down on the coffee intake … Despite the slight hangover, you’re ready to power on with the year ahead. New Year, new you, right?
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Facebook algorithm gets personal
Its hard to keep up with the forever changing social media marketing. As an example, the Facebook algorithm will be changing (again!) to prioritise content that sparks conversation and meaningful interactions.
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How we plan your marketing strategy
Let PIER Marketing step you through the Marketing Planning Process (MPP) to demonstrate the full breadth of coverage and impact marketing should have on an organisation.
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An insider’s guide to outsourced marketing
Many companies outsource their marketing. When executed successfully, it can be a fantastic way to secure ongoing strategic direction, support and additional resource. It can also be more forgiving on the budget sheets than taking on a dedicated in-house resource whilst giving you access to a team of experts from different marketing disciplines. So if you’re contemplating outsourcing, here’s an insiders guide to what you can expect and some factors to consider.
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How much budget should I allocate for marketing?
As marketers, we ask questions about marketing budgets often, but rarely get an answer. Perhaps for fear that we’ll spend it, but we suspect more likely that it’s not considered and allocated.
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Market your business through event attendance
Marketing at conferences, trades shows and events; the perfect place for networking and connecting. Here are some tips on how your business can use events marketing through attendance.
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Content marketing – is it just a buzzword?
So content marketing … is it just the new online buzzword? It feels like it’s fast becoming a superfood of the marketing world and everyone who is anyone is having a dabble. Get online they say, it will be worth it they say. But what happens once you’ve launched your website, set up your social media accounts and picked your all time favourite photo filter?
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