How do you know if you’re ready to engage a marketing agency?
Marketing is a fantastic tool — it can assist with all kinds of business promotion — but it's most effective once your business has reached a certain stage. Here are four key things to think about when determining if it’s the right time to invest in marketing.
Read Insight
The dream lifestyle awaits
Woodlands Estate at Amberlee needed to bring their vision to life so they could start selling homes. Although the built environment didn’t exist yet, they had to show-off what was on offer.
View Project
Finding Rebel Donuts’ gooey centre
Rebel Donuts needed a brand that matched its unruly personality and could easily be applied both on and offline. With donuts as our fuel, we were ready to go.
View Project
In this case, judge the book by its cover
Eager to raise engagement in the community and increase visitation, Frankston City Libraries needed PIER's help to consider its ‘why’ and develop a brand which supports what it is that people love about the libraries.
View Project
Building a marketing funnel that drives valuable action
A marketing funnel is commonly known as the process of converting a visitor or browser into a paying, loyal customer – easy, right? Not so much. We have a closer look at each funnel stage and how you can drive consistent, valuable action for your business.
Read Insight
Improving business health with strategy
PIER was engaged to help Medic Oncall by Healthcare Australia identify areas of improvement in their marketing processes, elevate brand awareness and bolster client retention.
View Project
Brand equity
You might be familiar with the word “equity” from the finance world, but what does brand equity mean? Find out here and read about how you can strengthen your brand equity with our key actions.
Read Insight
Nailing brand identity
Mick Pritchard wanted its brand to accurately represent its positioning and to gain more awareness and recognition in the market.
View Project
Brand identity essentials
Brand identity encompasses how you communicate your values and offering, and the impression you leave on anyone who interacts with your brand. But why is it so important?
Read Insight
Lighting the spark of brand identity
Back to all Work Nailing brand identity Lighting the spark of brand id…
View Project
How a custom website design affects user experience.
Research shows that most users will leave your website in the first 15 seconds of entering if they can't find what they're looking for. This is exactly why it’s crucial to have a well-designed, user-led custom website.
Read Insight
What makes good packaging design?
In today’s digital world, it can be easy to overlook the importance of packaging design — after all, isn’t everyone shopping online these days? Does the physical, tangible manifestation of a product really matter? The research continues to show that it does.
Read Insight
Nurture your audience online with a 5 step Facebook funnel campaign
Funnel campaigns work hard to nurture an engaged audience over time. Learn how to set up a funnel campaign with our 5 step process.
Read Insight
Give your brand a check-up with our brand audit checklist
Discover new opportunities and touchpoints for your brand with our brand audit checklist. Read more in our latest blog.
Read Insight
Creating brand ballast
Offering resort-style living for the over 50s, The Anchorage in Hervey Bay, Queensland wanted to reposition itself to better resonate with a market looking for beachside, tranquil living. We set out to find their brand anchor.
View Project
Marketing Communication: Optimising Business Promotion
As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.
Read Insight