Search results for ‘branding’
Brand identity essentials
Brand identity encompasses how you communicate your values and offering, and the impression you leave on anyone who interacts with your brand. But why is it so important?
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Lighting the spark of brand identity
Back to all Work Nailing brand identity Lighting the spark of brand id…
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How a custom website design affects user experience.
Research shows that most users will leave your website in the first 15 seconds of entering if they can't find what they're looking for. This is exactly why it’s crucial to have a well-designed, user-led custom website.
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What makes good packaging design?
In today’s digital world, it can be easy to overlook the importance of packaging design — after all, isn’t everyone shopping online these days? Does the physical, tangible manifestation of a product really matter? The research continues to show that it does.
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Packaging up a new adventure
As a business selling international walking holidays, the events of 2020 meant RAW Travel (RAW) had to venture into new territory.
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Nurture your audience online with a 5 step Facebook funnel campaign
Funnel campaigns work hard to nurture an engaged audience over time. Learn how to set up a funnel campaign with our 5 step process.
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Give your brand a check-up with our brand audit checklist
Discover new opportunities and touchpoints for your brand with our brand audit checklist. Read more in our latest blog.
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Creating brand ballast
Offering resort-style living for the over 50s, The Anchorage in Hervey Bay, Queensland wanted to reposition itself to better resonate with a market looking for beachside, tranquil living. We set out to find their brand anchor.
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Effective marketing promotional ideas for your business
As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.
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The ultimate guide to developing an effective marketing strategy
So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.
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Opening digital doors
Lotus Doors wanted to take its new branding digital with a fresh website for the ANZ business.
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Marketing-led website development
What makes a good website and how do you know if yours measures up? Developing a website with your overall marketing objective at the forefront is key to reach your goals and drive valuable results for your business.
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