Fresh insights for a long-time client
Back to all Work A campaign to kick the Avenger into gear Fresh insigh…
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Drawing customers into the vicinity
Vicinity Centres redeveloped The Glen in 2019 along with a new advertising campaign, but foot traffic never quite materialised. Fast forward to 2022 (post a global pandemic), the team decided to take the essence of the original campaign but shape it into something new, and they engaged PIER to help.
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Why awards are good for business
After being named finalists in the 2022 Mornington Peninsula Shire Business Excellence Awards, we’ve been reflecting on why awards are good for business — and the benefits are plenty.
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PIER’s approach to your website project
Your website plays such a huge role in your business. It’s essential that it is driven by sound research and strategy, functions exactly how you need it to and resonates with the people you’re trying to target. This is how PIER does it.
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Why brand position matters before design
Often, the first branding elements that come to mind are things like logos, colours, fonts and websites. But while designing your branding is all very fun and exciting, there’s something that should be considered first: your brand position.
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Analysing Caseware’s customers
Back to all Work Top grades for a brand new website Analysing Caseware…
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Is your business ready for a rebrand or brand refresh?
The branding you chose for your business, say, five years ago, may no longer truly reflect who you are, where you’re at and what you’re offering. A refresh, or rebrand, might just be the thing that helps elevate your business. So, how do you know if it’s time?
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Working from the ground up
Municipal Works Australia wanted its 2022 national conference to be the biggest yet – so PIER helped take things up a notch with a strategic advertising campaign.
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How do you know if you’re ready to engage a marketing agency?
Marketing is a fantastic tool — it can assist with all kinds of business promotion — but it's most effective once your business has reached a certain stage. Here are four key things to think about when determining if it’s the right time to invest in marketing.
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The rise and fall of Facebook
When Facebook came along in 2004, it was a total gamechanger. Yet in early February, stocks plummeted by an astronomical $232 billion in one day. Does this spell the end of Facebook? Should we still invest in Facebook advertising, or abandon ship completely?
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How do you like them apples?
Summer Snow Juice needed to raise brand awareness and boost sales, so we employed our favourite, tried-and-tested campaign strategy: the marketing funnel.
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Why you should be thinking about customer retention – not just acquisition
Depending on where your business is at in its journey, customer retention – the art of holding onto the customers you already have – might even be more important than customer acquisition.
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Building a marketing funnel that drives valuable action
A marketing funnel is commonly known as the process of converting a visitor or browser into a paying, loyal customer – easy, right? Not so much. We have a closer look at each funnel stage and how you can drive consistent, valuable action for your business.
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Improve your customer acquisition
The shifting sands of the marketplace mean that gaining new customers is an ongoing endeavour. It’s a simple enough concept, and yet the process of customer acquisition is complex and multi-faceted.
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Nailing brand identity
Mick Pritchard wanted its brand to accurately represent its positioning and to gain more awareness and recognition in the market.
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Running a different race
Mornington Racecourse (MRC), part of Melbourne Racing Club, identified an opportunity to grow non-race related events and raise booking demand of the extensive facilities. To reach their objective of increasing event revenue by 33%, they needed to think differently – so involved PIER to help create the roadmap.
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