The ultimate guide to developing an effective marketing strategy
So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.
Read InsightMarketing Consultant – About Us
PIER consults, delivers, and optimises. Our marketing consultant team…
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Opening digital doors
Lotus Doors wanted to take its new branding digital with a fresh website for the ANZ business.
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Web development with a focus on Marketing
What makes a good website and how do you know if yours measures up? Developing a website with your overall marketing objective at the forefront is key to reach your goals and drive valuable results for your business.
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Why a meaningful brand identity is important for business
Your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique. In the end, it's all about how people talk about you to others and the feelings they have towards your brand.
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The business case for a brand refresh
Do you keep revisiting that reoccurring thought, ‘does my brand need updating?' Why not use this time to consider the possibility of a brand refresh or extension? A brand refresh is, by its nature, outside of the normal run of things and does require a fair bit of time and strategic planning.
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