Amplifying local awareness through brand strategy
Marshall – international leaders in cutting edge wireless headphones, earphones, portable speakers and home speakers – wanted to enhance local Australian brand awareness and product demand to increase traffic to online retailers through a new brand strategy.
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We got closer to take Summer Snow Juice further
Summer Snow Juice (SSJ) came to PIER for support to grow sales of its apple juice product range through grocery distribution, hospitality venues and online direct to consumers.
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Give your brand a check-up with our brand audit checklist
Discover new opportunities and touchpoints for your brand with our brand audit checklist. Read more in our latest blog.
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Marketing Communication: Optimising Business Promotion
As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.
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The ultimate guide to developing an effective marketing strategy
So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.
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School’s out
COVID-19 lockdown presented a new challenge to Mornington Secondary College – how could they convey what the school has to offer to prospective students and parents without the traditional school tour or open evenings?
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Research informed marketing resources
While now might not be the optimum time to achieve sign off for a research project, you still need to make decisions that inform your marketing strategy and promotional activity, so what to do?
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How to drive sales with digital marketing
Simply put, digital marketing includes all marketing activities that involve the internet. Find out more about digital marketing at PIER.
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Why a meaningful brand identity is important for business
Your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique. In the end, it's all about how people talk about you to others and the feelings they have towards your brand.
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We’ll watch out for you
MePACS was launching its new Solo personal alarm service on the Samsung Galaxy smart watch. While the watch was a more discreet version of their traditional personal alarm devices, they didn’t want the launch to be.
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A foot in the door
With only European and international marketing tools available, Bata Industrials Australia wanted to create something that held greater resonance with their marketplace, encapsulating the Australian boot and the Australian worker.
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Launching in your living room
Launching in a highly competitive and already saturated toy market, our challenge was to make KICKBrick the must-have toy of Christmas 2017 and get it onto children’s birthday wish lists across the country.
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Market your business through event attendance
Marketing at conferences, trades shows and events; the perfect place for networking and connecting. Here are some tips on how your business can use events marketing through attendance.
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A picture-perfect Barbie blitz
Vicinity Centres engaged us to help creatively actualise their Barbie campaign and bring a lightbox activation to life at The Glen. A fun project to work on, to say the least!
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A worthy investment for a financial firm
DFG Wealth (DFG) is a Mornington-based financial advisory firm with a progressive, unique approach.
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Navigating new growth with Into The Wild
With two major projects already underway, Into The Wild needed design and development expertise and someone to help steer the ship.
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