How a custom website design affects user experience.
Research shows that most users will leave your website in the first 15 seconds of entering if they can't find what they're looking for. This is exactly why it’s crucial to have a well-designed, user-led custom website.
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Nurture your audience online with a 5 step Facebook funnel campaign
Funnel campaigns work hard to nurture an engaged audience over time. Learn how to set up a funnel campaign with our 5 step process.
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We got closer to take Summer Snow Juice further
Summer Snow Juice (SSJ) came to PIER for support to grow sales of its apple juice product range through grocery distribution, hospitality venues and online direct to consumers.
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We get closer to take your business further… the bottom line of marketing
In the market for better marketing? Read more about our strategic approach, and how we work alongside you to drive improvements to your bottom line.
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Give your brand a check-up with our brand audit checklist
Discover new opportunities and touchpoints for your brand with our brand audit checklist. Read more in our latest blog.
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Marketing Communication: Optimising Business Promotion
As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.
Read InsightMarketing Consultant – About Us
PIER consults, delivers, and optimises. Our marketing consultant team…
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Research informed marketing resources
While now might not be the optimum time to achieve sign off for a research project, you still need to make decisions that inform your marketing strategy and promotional activity, so what to do?
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How to drive sales with digital marketing
Simply put, digital marketing includes all marketing activities that involve the internet. Find out more about digital marketing at PIER.
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Landing page optimisation for a successful online campaign
With a multitude of platforms available to deliver your campaign, it can be easy for your campaign to get lost in the noise. Cue landing pages!
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Why a meaningful brand identity is important for business
Your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique. In the end, it's all about how people talk about you to others and the feelings they have towards your brand.
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Human branding
With a restructured business plan and supporting marketing strategy, TQ set out to embark on a transformational change with its go-to-market approach.
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The business case for a brand refresh
Do you keep revisiting that reoccurring thought, ‘does my brand need updating?' Why not use this time to consider the possibility of a brand refresh or extension? A brand refresh is, by its nature, outside of the normal run of things and does require a fair bit of time and strategic planning.
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Digital advertiser tips
Best practices for advertising with Google, Instagram, LinkedIn and Facebook. Read our top online advertising tips.
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We’ll watch out for you
MePACS was launching its new Solo personal alarm service on the Samsung Galaxy smart watch. While the watch was a more discreet version of their traditional personal alarm devices, they didn’t want the launch to be.
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