Creating a digital engine.
Progility Technologies (Progility) helps thousands of businesses around Australia deploy the right Information Communication Technology (ICT) systems enabling connectivity, communication and collaboration. Amid the company’s growth and transformation journey, the Progility team had big plans on what they needed the new website to do, so we kicked into gear.
What we did
Search Engine Optimisation (SEO)
To uncover the complex requirements of the new website, we had to deeply understand Progility’s goals and priorities. We started with a workshop involving staff from all business departments that enabled us to look at things from every angle and give the site longevity and stability. We also undertook a thorough review of previous site analytics to highlight what was working — and what could be improved.
Our research produced three significant recommendations: simplify the site navigation for effortless usability; add a resource hub filled with relevant information; and provide a logical support solution to reduce administration time for the Progility team. The insights we gained informed the suggested sitemap and wireframes, which focused on the hierarchy of information on each page and considered how users would flow through the site.
From here, the site came to life with a colourful, clean and modern design that reflects Progility’s values and personality – connecting people, information, experiences and technology. The addition of subtle movement and animations throughout the site are instantly engaging and show intelligence. The ‘dot people’ on the homepage represent Progility’s key industries and human connection.
Progility can proudly display its new website that accurately reflects the team’s professionalism and expertise. It delivers valuable, accurate and technical information with a sophisticated design and acts as a support tool for the sales and service teams.
“Our decision to work with PIER was an easy one. We could see the team’s innovative ideas and strategic thinking was exactly what we needed to turn our website into a digital engine. No request was ever too hard for PIER, who constantly went above and beyond for us – they completely knocked our socks off with the end result. The new website sets us up perfectly to continue transforming and growing our business. A huge, heartfelt thank you, PIER!”– Kamila Marcinczak, Head of Marketing and Communications at Progility Technologies.