Amplifying local brand awareness.
Marshall – international leaders in cutting edge wireless headphones, earphones, portable speakers and home speakers – wanted to enhance local Australian brand awareness and product demand to increase traffic to online retailers.
To start, we needed to understand where Marshall was focusing their marketing efforts with a detailed audit, followed by a comprehensive strategy concentrating on the main objective – to get the Marshall brand in front of more music enthusiasts online.
What we did
“PIER helped us grow our local brand awareness in the Australian market during a crucial retail period – the holiday season. They developed and implemented an effective advertising plan, the results of which far exceeded our sales expectations, while meeting our global brand objectives.”– Christopher Scott, Head of Operations, Aqipa Australia & New Zealand (Marshall AU)