Analysing CaseWare’s customers.
CaseWare Australia and New Zealand offers software solutions and support for financial professionals in the audit and accounting, corporate and government industries. The old website was clunky, text-heavy and difficult to navigate. We embarked on a redevelopment project with CaseWare’s marketing team to improve the site’s user experience and presentation of information, led by the unique needs and priorities of CaseWare’s customers.
In order to achieve a streamlined user journey with strong messaging throughout the site, we undertook a thorough UX (user experience) mission. To get into the minds of auditors and accountants, we reached out to current CaseWare partners with a set of questions to understand how they interact with content online and their must-haves in a website.
CaseWare Australia and New Zealand
What we did
The responses collected informed the sitemap, wireframes and design of the new site. This is a vital process where we outline a visual map of the pages that make up the website, as well as the hierarchy of information and functionality on each page. We worked closely with the CaseWare team to get every detail right at this stage before moving onto website design.
When constructing the copywriting, the user data played a significant role – ensuring the site answered all the right questions in a succinct and punchy manner. Copywriting across the site and in the resources section was keyword and key phrase-driven, so it could be found by potential CaseWare customers on search engines.
CaseWare’s new website is easy to navigate, provides the information that users are looking for and encourages potential clients to submit their contact details or sign up to the newsletter. We now take care of the ongoing maintenance to ensure the site is optimised at all times.
“PIER Marketing thought of everything for our new website. The detailed user analysis they completed was invaluable to the success of the project and we have complete peace of mind knowing we left no stone unturned. Thank you, PIER!”– Lyn Pollock, Marketing Manager at CaseWare