Opening new doors.
How to finance aged care is not an easy or fun conversation to have. Life Solutions wanted to encourage older Aussies to start thinking about financial planning sooner with the positive message that early planning would empower them with more choice and opportunities.
The ‘Open Doors to your Aged Care Future’ campaign was created and launched. Running for two months, the local area marketing campaign was supported by a highly targeted online campaign to reach both the consumers and also the influencers and purchasers (children and loved ones). This was further supported through an educational blog targeted at loved ones: ‘How to talk to your parents about aged care’ encouraging conversations to start.
What we did
“PIER helped us reach the right people with our open doors campaign and we received really valuable leads during that time.”– Tricia Hill, Director at Life Solutions