Opening new doors.

How to finance aged care is not an easy or fun conversation to have. Life Solutions wanted to encourage older Aussies to start thinking about financial planning sooner with the positive message that early planning would empower them with more choice and opportunities.

The ‘Open Doors to your Aged Care Future’ campaign was created and launched. Running for two months, the local area marketing campaign was supported by a highly targeted online campaign to reach both the consumers and also the influencers and purchasers (children and loved ones). This was further supported through an educational blog targeted at loved ones: ‘How to talk to your parents about aged care’ encouraging conversations to start.

Who for

Life Solutions

What we did

Campaign strategy
Concept development
Online advertising
Content marketing
OOH advertising

Industry sector
Visit website

“PIER helped us reach the right people with our open doors campaign and we received really valuable leads during that time.”

– Tricia Hill, Director at Life Solutions
The outcome

The outdoor campaign was seen by more than half a million people, greatly increasing brand awareness. The Facebook advertising campaign brought over 300 new leads to the Life Solutions website. Moral of the campaign – don’t close the doors on offline advertising just yet!

Ready to dive in?