How do you like them apples?
Summer Snow Juice — local makers of delicious apple juice — needed to raise brand awareness and boost sales. The business had a burgeoning customer base and wanted to spread the word about their products a little further. PIER was engaged to help with customer acquisition and retention.
We employed our favourite, tried-and-tested campaign strategy: the marketing funnel, which allows us to capture members of the target audience at various stages of their customer journey.
Summer Snow Juice
What we did
Campaign strategy Advertising artwork Facebook & Instagram advertising
Electronic direct mail (eDM)
The top of the funnel is all about brand awareness, so we launched social media ads targeting potential new customers with engaging creative (think: animations and carousels). The middle of the funnel involves reengaging and remarketing to people who have purchased before (in this case, we used social media ads with direct calls-to-action such as free shipping). Finally, at the bottom of the funnel — the section dedicated to retaining customers — we made sure Summer Snow Juice stayed on existing customers’ radar through electronic direct mails (eDMs) and social media ads that notified them of new products and key sales events.