Unlocking brand potential.
Lockwood wanted to get people talking about home security, so it was up to our PR agency to start the conversation.
After a little research, we discovered that Fridays in October are prime time in the burglar calendar. And just like that, the PR campaign ‘Locktober’ was born. An awareness campaign to empower and educate Australian residents with tips and home security measures to stop budding burglars in their tracks.
ASSA ABLOY Opening Solutions, Lockwood
What we did
“PIER came, saw and created an engaging PR opportunity for Lockwood. But more importantly, they delivered with extensive coverage across the board. An excellent campaign!”– Nick Penny, Marketing Director at Lockwood
Lockwood talked. The media listened. The coverage flowed. And more importantly, homes across Australia were made that little bit more secure.