Insights.
marketing deep dive
Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.
12 Results
BIC Australia reach for a new lighter.
Recognise the ‘BIC’ brand name? That’s likely because you’re familiar with their pens (they’re the makers of those four-colour pens we all know and love), best-selling pocket lighters and shavers for men and women.
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A picture-perfect Barbie blitz
Vicinity Centres engaged us to help creatively actualise their Barbie campaign and bring a lightbox activation to life at The Glen. A fun project to work on, to say the least!
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A campaign to kick the Avenger into gear
Bata Industrials Australia needed our support to launch a brand-new work boot – the Avenger – with never-before-seen technology that reimagined the work boot game.
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Fresh insights for a long-time client
Back to all Work A campaign to kick the Avenger into gear Fresh insigh…
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Drawing customers into the vicinity
Vicinity Centres redeveloped The Glen in 2019 along with a new advertising campaign, but foot traffic never quite materialised. Fast forward to 2022 (post a global pandemic), the team decided to take the essence of the original campaign but shape it into something new, and they engaged PIER to help.
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Working from the ground up
Municipal Works Australia wanted its 2022 national conference to be the biggest yet – so PIER helped take things up a notch with a strategic advertising campaign.
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How do you like them apples?
Summer Snow Juice needed to raise brand awareness and boost sales, so we employed our favourite, tried-and-tested campaign strategy: the marketing funnel.
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Amplifying local awareness through brand strategy
Marshall – international leaders in cutting edge wireless headphones, earphones, portable speakers and home speakers – wanted to enhance local Australian brand awareness and product demand to increase traffic to online retailers through a new brand strategy.
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We’ll watch out for you
MePACS was launching its new Solo personal alarm service on the Samsung Galaxy smart watch. While the watch was a more discreet version of their traditional personal alarm devices, they didn’t want the launch to be.
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Launching in your living room
Launching in a highly competitive and already saturated toy market, our challenge was to make KICKBrick the must-have toy of Christmas 2017 and get it onto children’s birthday wish lists across the country.
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Igniting the brand
Christie Parksafe, the people who brought public barbecues to the masses, were great at getting their product out there but they wanted to take it a step further.
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Unlocking brand potential
Lockwood wanted to get people talking about home security. So we started the conversation.
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