Insights.
marketing deep dive
Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.
10 Results
Working from the ground up
Municipal Works Australia wanted its 2022 national conference to be the biggest yet – so PIER helped take things up a notch with a strategic advertising campaign.
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Let’s hear it for a fresh new brand
Andrew Glynn, a highly regarded Audiologist with over 15 years’ experience, founded Hear In Karingal in 2021. With a strong vision for his business, Andrew approached PIER to develop and give life to Hear In Karingal. Having grown up in East Gippsland, Andrew is quintessentially “Australian” and brings a sense of community, care, authenticity and expertise to Hear In Karingal. Our job was to capture this in the brand’s identity, logo, collateral and website. Grab your Akubra and let’s go on a branding adventure.
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Amplifying local awareness through brand strategy
Marshall – international leaders in cutting edge wireless headphones, earphones, portable speakers and home speakers – wanted to enhance local Australian brand awareness and product demand to increase traffic to online retailers through a new brand strategy.
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We got closer to take Summer Snow Juice further
Summer Snow Juice (SSJ) came to PIER for support to grow sales of its apple juice product range through grocery distribution, hospitality venues and online direct to consumers.
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School’s out
COVID-19 lockdown presented a new challenge to Mornington Secondary College – how could they convey what the school has to offer to prospective students and parents without the traditional school tour or open evenings?
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Creating an online footprint
Back to school is the perfect time for a school shoe manufacturer to promote its products across social media – but what is there to talk about for the other 11 months of the year?
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Opening new doors
How to finance aged care is not an easy or fun conversation to have. Life Solutions wanted to encourage older Aussies to start thinking about financial planning sooner with the positive message that early planning would empower them with more choice and opportunities.
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A foot in the door
With only European and international marketing tools available, Bata Industrials Australia wanted to create something that held greater resonance with their marketplace, encapsulating the Australian boot and the Australian worker.
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Launching in your living room
Launching in a highly competitive and already saturated toy market, our challenge was to make KICKBrick the must-have toy of Christmas 2017 and get it onto children’s birthday wish lists across the country.
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Igniting the brand
Christie Parksafe, the people who brought public barbecues to the masses, were great at getting their product out there but they wanted to take it a step further.
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