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marketing deep dive

Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.

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The dream lifestyle awaits

Woodlands Estate at Amberlee needed to bring their vision to life so they could start selling homes. Although the built environment didn’t exist yet, they had to show-off what was on offer.

Finding Rebel Donuts’ gooey centre

Rebel Donuts needed a brand that matched its unruly personality and could easily be applied both on and offline. With donuts as our fuel, we were ready to go.

In this case, judge the book by its cover

Eager to raise engagement in the community and increase visitation, Frankston City Libraries needed PIER's help to consider its ‘why’ and develop a brand which supports what it is that people love about the libraries.

Let’s hear it for a fresh new brand

Andrew Glynn, a highly regarded Audiologist with over 15 years’ experience, founded Hear In Karingal in 2021. With a strong vision for his business, Andrew approached PIER to develop and give life to Hear In Karingal. Having grown up in East Gippsland, Andrew is quintessentially “Australian” and brings a sense of community, care, authenticity and expertise to Hear In Karingal. Our job was to capture this in the brand’s identity, logo, collateral and website. Grab your Akubra and let’s go on a branding adventure.

Improving business health with strategy

PIER was engaged to help Medic Oncall by Healthcare Australia identify areas of improvement in their marketing processes, elevate brand awareness and bolster client retention.

Nailing brand identity

Mick Pritchard wanted its brand to accurately represent its positioning and to gain more awareness and recognition in the market.

Lighting the spark of brand identity

Back to all Work Nailing brand identity Lighting the spark of brand id…

Packaging up a new adventure

As a business selling international walking holidays, the events of 2020 meant RAW Travel (RAW) had to venture into new territory.

Turning spuds into gold

Golden Fries knew their stuff within the B2B space (cafes, restaurants and venues), but when presented an opportunity to sell directly to consumers in Coles, they needed a fresh look.

We got closer to take Summer Snow Juice further

Summer Snow Juice (SSJ) came to PIER for support to grow sales of its apple juice product range through grocery distribution, hospitality venues and online direct to consumers.

Characterising critical care

Peninsula Vet Care (PVC) was opening the Mornington Peninsula’s only 24/7 emergency care and referral hospital. The launch of their new flagship clinic was an opportune time to understand, define and refresh their core brand before creating an extension to both their visual identity and brand experience to differentiate the new offer.

Creating brand ballast

Offering resort-style living for the over 50s, The Anchorage in Hervey Bay, Queensland wanted to reposition itself to better resonate with a market looking for beachside, tranquil living. We set out to find their brand anchor.

Branding under the spotlight

Frankston Arts Centre (FAC) needed a clearer, simplified identity. A branding refresh that would help its logo resonate with its audiences, while simplified brand usage guidelines to enable greater consistency across a vast range of applications and users.

Rebuilding a brand

After working with PIER to gain a deeper understanding of its market position, Baxter Projects (Baxter) wanted to renovate its brand to maximise appeal.

Wholehearted branding

Dr. Jane Offor is an experienced GP and sexual health and menopause specialist practitioner. With Dr. Offor’s passion and care for her patients, it was important to work with a team that understood her vision, so she engaged PIER to nurture her brand to life.

Human branding

With a restructured business plan and supporting marketing strategy, TQ set out to embark on a transformational change with its go-to-market approach.