Insights.
marketing deep dive
Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.
15 Results

Top grades for a brand new website
Back to all Work Top grades for a brand new website. Mornington Second…
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Analysing Caseware’s customers
Back to all Work Top grades for a brand new website Analysing Caseware…
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Building the builder’s website
With an impressive repertoire under its toolbelt, the Bernie Everett Building website lacked the same level of respectability and finesse. It needed a revamp.
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The dream lifestyle awaits
Woodlands Estate at Amberlee needed to bring their vision to life so they could start selling homes. Although the built environment didn’t exist yet, they had to show-off what was on offer.
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Creating a digital engine
Progility always imagined having a vibrant, engaging website: instead, it was outdated, clunky and lacking information. Desperately needing an upgrade, PIER kicked into gear.
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Finding Rebel Donuts’ gooey centre
Rebel Donuts needed a brand that matched its unruly personality and could easily be applied both on and offline. With donuts as our fuel, we were ready to go.
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Let’s hear it for a fresh new brand
Andrew Glynn, a highly regarded Audiologist with over 15 years’ experience, founded Hear In Karingal in 2021. With a strong vision for his business, Andrew approached PIER to develop and give life to Hear In Karingal. Having grown up in East Gippsland, Andrew is quintessentially “Australian” and brings a sense of community, care, authenticity and expertise to Hear In Karingal. Our job was to capture this in the brand’s identity, logo, collateral and website. Grab your Akubra and let’s go on a branding adventure.
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Improving business health with strategy
PIER was engaged to help Medic Oncall by Healthcare Australia identify areas of improvement in their marketing processes, elevate brand awareness and bolster client retention.
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Repairing a website
Back to all Work Improving business health with strategy Repairing a w…
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Nailing brand identity
Mick Pritchard wanted its brand to accurately represent its positioning and to gain more awareness and recognition in the market.
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Creating brand ballast
Offering resort-style living for the over 50s, The Anchorage in Hervey Bay, Queensland wanted to reposition itself to better resonate with a market looking for beachside, tranquil living. We set out to find their brand anchor.
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Rebuilding a brand
After working with PIER to gain a deeper understanding of its market position, Baxter Projects (Baxter) wanted to renovate its brand to maximise appeal.
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Opening digital doors
Lotus Doors wanted to take its new branding digital with a fresh website for the ANZ business.
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Wholehearted branding
Dr. Jane Offor is an experienced GP and sexual health and menopause specialist practitioner. With Dr. Offor’s passion and care for her patients, it was important to work with a team that understood her vision, so she engaged PIER to nurture her brand to life.
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Human branding
With a restructured business plan and supporting marketing strategy, TQ set out to embark on a transformational change with its go-to-market approach.
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