Search results for ‘strategy’
Why you need a marketing communication strategy
Strategy, strategy, strategy. It’s one of our favourite words at PIER, and with good reason. It boils down to three components: what you’re going to say, where you’re going to say it, and to whom.
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Amplifying local awareness through brand strategy
Marshall – international leaders in cutting edge wireless headphones, earphones, portable speakers and home speakers – wanted to enhance local Australian brand awareness and product demand to increase traffic to online retailers through a new brand strategy.
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The ultimate guide to developing an effective marketing strategy
So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.
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Four key elements to an effective social media marketing strategy
There is no silver bullet to social media success, but a comprehensive social media marketing strategy will ensure your approach is considered and informed so you’re ready to hit the keyboard running.
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The importance of marketing strategy
You wouldn’t jump out of a plane without a plan and the correct equipment (or so we hope). So why would you jump into marketing activity without a clear idea of what you want to achieve – remember to prepare your marketing strategy first.
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How we plan your marketing strategy
Let PIER Marketing step you through the Marketing Planning Process (MPP) to demonstrate the full breadth of coverage and impact marketing should have on an organisation.
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Improve your customer acquisition
The shifting sands of the marketplace mean that gaining new customers is an ongoing endeavour. It’s a simple enough concept, and yet the process of customer acquisition is complex and multi-faceted.
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Nailing brand identity
Mick Pritchard wanted its brand to accurately represent its positioning and to gain more awareness and recognition in the market.
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Running a different race
Mornington Racecourse (MRC), part of Melbourne Racing Club, identified an opportunity to grow non-race related events and raise booking demand of the extensive facilities. To reach their objective of increasing event revenue by 33%, they needed to think differently – so involved PIER to help create the roadmap.
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How a custom website design affects user experience.
Research shows that most users will leave your website in the first 15 seconds of entering if they can't find what they're looking for. This is exactly why it’s crucial to have a well-designed, user-led custom website.
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Picking apart online advertising
Harvey Wreckers has a niche business with a loyal and committed following comprised of people needing to have their old cars taken away, as well as those interested in procuring car parts.
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Nurture your audience online with a 5 step Facebook funnel campaign
Funnel campaigns work hard to nurture an engaged audience over time. Learn how to set up a funnel campaign with our 5 step process.
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We got closer to take Summer Snow Juice further
Summer Snow Juice (SSJ) came to PIER for support to grow sales of its apple juice product range through grocery distribution, hospitality venues and online direct to consumers.
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We get closer to take your business further… the bottom line of marketing
In the market for better marketing? Read more about our strategic approach, and how we work alongside you to drive improvements to your bottom line.
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Effective marketing promotional ideas for your business
As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.
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