planning for success
At PIER, we believe right brain ideas are best founded in left brain logic. In a nutshell, research insights and strategy always inform our creative approach, ensuring we deliver work that grabs attention and maximises engagement.
A research-based marketing strategy removes the guesswork and provides certainty to achieving the results you want. PIER offers a range of bespoke approaches depending on the size of your organisation or the scope of your project.
Research saves companies time and money by giving market-centric clarity to inform marketing strategy and priorities. Research might focus on a market, a product or a particular service, but whichever it is, it will fundamentally take you from ‘we think’ to ‘we know’.
Audit (Online and Offline)
An audit is the ‘where are you now’ element to your strategy, reviewing your offer, competitors, marketing systems and resources and the customer environment. Audits can cover your entire marketing function, or specific elements of your mix such as digital or branding.
Marketing and sales work best when they are operating together. PIER is experienced in strategic sales, channel management and sales force utilisation and pleased to offer sales consultation services to align your sales and marketing functions.
Elevating brands is at the heart of PIER’s existence and we firmly believe that brand clarity is critical to every businesses’ success. Understanding what your brand should stand for in the hearts and minds of customers, staff and stakeholders alike informs a plan to then deliver that company character to the marketplace.
Ready to launch a new product? Looking to reach a new market? Or simply want to get your brand in front of more people? PIER prides itself on developing campaign concepts that convert, taking them to your market in the most efficient and effective way both online and offline.
Every objective we agree with you will be SMART with regular reporting as standard. And if things need tweaking, we’re not too proud to have a little regroup and make an adjustment or two along the way.
Ready to dive in?
Discover new opportunities and touchpoints for your brand with our brand audit checklist. Read more in our latest blog.Read Insight
As a business, your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique.Read Insight
Using video allows you to connect with your network and community in a personal way, showing your businesses authenticity and building trust. Find out more in our video blog.Read Insight
So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.Read Insight