Insights.
marketing deep dive
Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.
3 Results
Why brand position matters before design
Often, the first branding elements that come to mind are things like logos, colours, fonts and websites. But while designing your branding is all very fun and exciting, there’s something that should be considered first: your brand position.
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Brand identity essentials
Brand identity encompasses how you communicate your values and offering, and the impression you leave on anyone who interacts with your brand. But why is it so important?
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The ultimate guide to developing an effective marketing strategy
So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.
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