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Insights.

marketing deep dive

Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.

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3 Results

Why you need a business plan before a marketing strategy

You’ve got a brand spanking new or relatively young business. You have a good idea, a logo and a premises to house your small team of staff (or it could just be you!). All of this means you’re ready for some marketing, right? Not so fast.

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Why you should be thinking about customer retention – not just acquisition

Depending on where your business is at in its journey, customer retention – the art of holding onto the customers you already have – might even be more important than customer acquisition.

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Improve your customer acquisition

The shifting sands of the marketplace mean that gaining new customers is an ongoing endeavour. It’s a simple enough concept, and yet the process of customer acquisition is complex and multi-faceted.

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PIER Marketing is a full-service marketing agency. We elevate brands through strategically driven marketing activity and aspirational design. All to achieve organisational growth.

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