Insights.
marketing deep dive
Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.
6 Results
The rise and fall of Facebook
When Facebook came along in 2004, it was a total gamechanger. Yet in early February, stocks plummeted by an astronomical $232 billion in one day. Does this spell the end of Facebook? Should we still invest in Facebook advertising, or abandon ship completely?
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How to drive sales with digital marketing
Simply put, digital marketing includes all marketing activities that involve the internet. Find out more about digital marketing at PIER.
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Four key elements to an effective social media marketing strategy
There is no silver bullet to social media success, but a comprehensive social media marketing strategy will ensure your approach is considered and informed so you’re ready to hit the keyboard running.
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Digital advertiser tips
Best practices for advertising with Google, Instagram, LinkedIn and Facebook. Read our top online advertising tips.
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Measure your marketing campaign success
You’ve heard it all before – measuring marketing is important. However, how do you measure your marketing ROI and your marketing costs? Here are some tips.
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Four SEO basics every website needs to have
Search Engine Optimisation, or SEO is vital to a high functioning website. SEO is designed to increase both the quantity and quality of traffic to your website that come through search engines, such as Google and Bing. There are many aspects to SEO from web copy to technical backend configurations.
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