Insights.
marketing deep dive
Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.
11 Results
Ecommerce marketing and trusting the process
Ecommerce marketing requires careful planning, calculating and strategising, and it takes time. Let’s dive into the world of ecommerce marketing, digital advertising and gaining customers.
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The rise and fall of Facebook
When Facebook came along in 2004, it was a total gamechanger. Yet in early February, stocks plummeted by an astronomical $232 billion in one day. Does this spell the end of Facebook? Should we still invest in Facebook advertising, or abandon ship completely?
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How to drive sales with digital marketing
Simply put, digital marketing includes all marketing activities that involve the internet. Find out more about digital marketing at PIER.
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Four key elements to an effective social media marketing strategy
There is no silver bullet to social media success, but a comprehensive social media marketing strategy will ensure your approach is considered and informed so you’re ready to hit the keyboard running.
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Online advertising tips
Best practices for advertising with Google, Instagram, LinkedIn and Facebook. Read our top online advertising tips.
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Measure your marketing campaign success
You’ve heard it all before – measuring marketing is important. However, how do you measure your marketing ROI and your marketing costs? Here are some tips.
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Four SEO basics every website needs to have
Search Engine Optimisation, or SEO is vital to a high functioning website. SEO is designed to increase both the quantity and quality of traffic to your website that come through search engines, such as Google and Bing. There are many aspects to SEO from web copy to technical backend configurations.
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Digital marketing consultancy trends
Digital marketing is constantly evolving, from the tools available to the way we’re interacting online … 2019 is already keeping us on our toes. Here are some digital marketing trends to look out for.
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Valentine’s day campaigns to pull at your heartstrings
With Valentine's Day just around the corner, our hearts are fluttering. And we're all for jumping on the V-Day marketing bandwagon, but it must be with purpose. Here are our favourite Valentine's Day marketing campaigns from 2017.
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Facebook algorithm gets personal
Its hard to keep up with the forever changing social media marketing. As an example, the Facebook algorithm will be changing (again!) to prioritise content that sparks conversation and meaningful interactions.
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Content marketing – is it just a buzzword?
So content marketing … is it just the new online buzzword? It feels like it’s fast becoming a superfood of the marketing world and everyone who is anyone is having a dabble. Get online they say, it will be worth it they say. But what happens once you’ve launched your website, set up your social media accounts and picked your all time favourite photo filter?
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