Insights.
marketing deep dive
Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.
7 Results
Brand equity
You might be familiar with the word “equity” from the finance world, but what does brand equity mean? Find out here and read about how you can strengthen your brand equity with our key actions.
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The ultimate guide to developing an effective marketing strategy
So, what of a marketing strategy? The way we see a marketing strategy is defining what you are seeking to achieve, what’s important to delivery and how you are going to achieve it. Marketing therefore needs to take a whole-business approach starting with the business’s objectives.
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Online advertising tips
Best practices for advertising with Google, Instagram, LinkedIn and Facebook. Read our top online advertising tips.
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Eight steps to a purposeful marketing plan
Setting a solid marketing plan ensures your marketing strategy and tactics are totally aligned with your business objective. When brought into line your marketing efforts will work in unity with other areas of your business, keeping you focused, on task and able to make clear decisions.
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Measure your marketing campaign success
You’ve heard it all before – measuring marketing is important. However, how do you measure your marketing ROI and your marketing costs? Here are some tips.
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The importance of marketing strategy
You wouldn’t jump out of a plane without a plan and the correct equipment (or so we hope). So why would you jump into marketing activity without a clear idea of what you want to achieve – remember to prepare your marketing strategy first.
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An insider’s guide to outsourced marketing
Many companies outsource their marketing. When executed successfully, it can be a fantastic way to secure ongoing strategic direction, support and additional resource. It can also be more forgiving on the budget sheets than taking on a dedicated in-house resource whilst giving you access to a team of experts from different marketing disciplines. So if you’re contemplating outsourcing, here’s an insiders guide to what you can expect and some factors to consider.
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