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Insights.

marketing deep dive

Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.

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The rise and fall of Facebook

When Facebook came along in 2004, it was a total gamechanger. Yet in early February, stocks plummeted by an astronomical $232 billion in one day. Does this spell the end of Facebook? Should we still invest in Facebook advertising, or abandon ship completely?

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Facebook algorithm gets personal

Its hard to keep up with the forever changing social media marketing. As an example, the Facebook algorithm will be changing (again!) to prioritise content that sparks conversation and meaningful interactions.

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