Insights.
marketing deep dive
Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.
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Why a meaningful brand identity is important for business
Your brand identity is a link between the emotional and functional connection people have with who you are, what you do and what makes you unique. In the end, it's all about how people talk about you to others and the feelings they have towards your brand.
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