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marketing deep dive
Our insight articles are your marketing guides, designed to inform and inspire business leaders and professional marketers in everything from advertising and automation to word of mouth and web design.
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What the Google Analytics update means for you
You might have heard that Google has launched an updated version of Google Analytics, GA4, and the current version is going to be “sunsetted” in 2023. Although Google is giving us plenty of time to adapt, anyone who uses this tool will need to transition — here’s what you need to know.
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