Get your marketing plan’s objectives in shape

It’s January 1. Dust off the runners, learn a a new skill, cut down on the coffee intake … Despite the slight hangover, you’re ready to power on your marketing efforts with the year ahead. New Year, new you, right? How were your marketing plan’s objectives last year? What even were they again?

It’s now January 31 and we recognise that a wobble or two might be creeping in. Saying you’re going to do something, and actually doing it, are two very different notions. So how do you keep yourself focused and motivated to make sure this is a year worth celebrating?

PIER Marketing has compiled our best tips to help you see your yearly objectives successfully through to the end.

"Success - go get it" written on a chalkboard

1. Dream big with your marketing plan’s objectives, but not too big

You wouldn’t attempt to become a professional athlete overnight, nor can you expect your business to go triple profits in the same time. Set goals that are realistic and attainable based on your achievements and growth in the previous year. Consider why you want to achieve your marketing plan’s objectives and how they will positively impact your business. If you create goals that don’t seem too unachievable and believe you have enough drive to do so, you will remain motivated to reach them. Then plan your marketing strategies to help you meet these goals. We love a marketing campaign with a really clear objective – it keeps everyone focused and is ultimately very measurable. 


2. Set the agenda

Some things can be spontaneous. A marketing strategy cannot. That’s not to say there’s no room for an impromptu campaign or two along the way, but these need to be part of your bigger picture. Break down the ultimate goals into sub-tasks, put a deadline on each, and diarise, diarise, diarise! Suddenly, December 31 doesn’t seem so far away and now there’s no procrastinating until November. 


3. No pain, no gain

Sometimes life gets in the way, and that’s okay. It can be hard to continue actioning your marketing plan’s objectives if you’re being pulled in many different directions. Perseverance will be your friend in the long run. Slow and steady wins the race.


Starting to feel the wobbles? Don’t fear, PIER Marketing is here to help you regain balance. For a non-obligational chat about your marketing plan (or lack thereof), get in touch on 5975 3742 or at [email protected]. Just picture yourself on December 31 with a guilt free glass of bubbly to see off a well-accomplished professional year.