WordPress or Webflow?

we looked at the difference 

Ask the Internet which of WordPress and Webflow is better for building websites, and you’ll get a torrent of information on who prefers which platform, and why. Of course, the answer is very nuanced and, as with any question like this, it really depends.  

We find that many online users, business owners and marketing leaders tend to focus more strongly on the virtues of WordPress than those of Webflow, so we’d like to fly a little flag for Webflow while explaining what’s great (and not so great) about each platform.  

WordPress or Webflow Image

For the record, WordPress has been around a decade longer than Webflow — and this might explain why the former still has a fair bit more traction. Over 40 percent of websites that you see online are built with WordPress, which is quite impressive.* Is this popularity warranted? Well, yes. But there are also several ways in which Webflow outshines WordPress.  

Without further ado, allow us to explore WordPress and Webflow. 

What exactly are WordPress and Webflow? 

These friendly fellows are two slightly different kinds of website platforms.  

WordPress is an open-source content management system (CMS), which means coders can create their own customised solutions (many of them free) and make these available for others to use on the platform. However, you will need to purchase ‘website hosting’ to use WordPress as a live site –  this is not built into the platform.  

Webflow, on the other hand, is a SaaS (Software as a Service) application, which means it’s more of an all-in-one package. Rather than paying separately for website hosting, Webflow has this built in. 

What are the key differences between the two? 

WordPress is a free platform, although you need to pay for hosting and any additional plugins and templates you’d like to use. Webflow comes with a monthly platform fee to the tune of up to $49 USD per month (depending on which option you choose) and an ongoing monthly cost of between $14 and $39 USD. This cost includes things such as customer support, automatic platform updates, backups and server maintenance. 

Generally, there is more manual maintenance required for WordPress to run smoothly. In essence, any coder worth their salt can create a plugin — and this comes with vulnerabilities. Regular maintenance and updates are vital to ensure things function efficiently, your site remains secure and any major issues are avoided.

Webflow’s functionality is built and tested by Webflow itself, so it’s easier to stay on top of security and maintenance. Many of Webflow’s functions autoupdate, so Webflow does most of the work for you. However, these automatic functions aren’t always en pointe: the way it approaches SEO, for instance, isn’t perfect. SEO strategies work best when an SEO professional is on-board, along with research and analytics (WordPress, for its part, can be installed with a plugin for more sophisticated SEO).  

What about the useability and visual side of things? 

When it comes to editing WordPress sites, it’s relatively simple to make minor updates – amend copywriting, change colours and shift the position of elements – once you’ve had some training. Outside of this, it’s reasonably limited in the ways you can customise the site yourself.  

Webflow is a little different: it allows you to switch between a content form editor and a visual on-page editor, meaning you only see the elements you need to see when editing. This is a much simpler method (WordPress is often a mix of backend editing and on-page editing depending on the complexity of the site). As you can imagine, this is helpful for people who want to see the page displayed visually while they work on it.

When and why we choose Webflow  

Webflow Logo

We recommend Webflow because: 

  • The interface is super user-friendly and intuitive, which makes it easy for clients to update themselves. 
  • Webflow-built websites are fast, super secure and easy to maintain. 
  • It handles simple sites, and lots of content really well. 
  • It’s an all-in-one system so any extensions are generally built for Webflow, by Webflow. 

When and why we choose WordPress 

WordPress Logo

We recommend WordPress when: 

  • A client wants a very complex customised website. The options are virtually endless once you start using plugins and integrations, because there are so many of these available. If you can think of it, it’s likely been done. 
  • A client wants a large amount of flexibility, for example building new pages with different layouts. However, this does come with a couple of downsides, particularly when using third-party plugins. WordPress sites require a little more maintenance to ensure they stay fast, secure and up to date. 

The bottom line

WordPress and Webflow are both excellent platforms. The main reason you’ll often hear us advocating for Webflow over here is that the easy maintenance and updating side of Webflow makes things more seamless for everyone involved. Still, you’ll also often hear us recommending WordPress if the situation calls for it. Like we said, it’s nuanced!


* https://blog.hubspot.com/website/webflow-vs-wordpress