Tooling up for take-off.
If you know CNC machining, you probably know Dimac.
Approaching PIER in early 2024, Dimac had built up more than three decades of experience delivering premium workholding solutions to the Australian and New Zealand manufacturing sector. Like many legacy brands, that industry reputation hadn’t translated into a clear, contemporary marketing presence. With the team focused on the tools, Dimac’s brand expression hadn’t kept pace with its innovation. The business needed a strategic partner to sharpen its market positioning and better reflect its forward-thinking, performance-led approach – and that’s exactly what PIER delivered.
Working with PIER has been a turning point for Dimac. The team’s strategic insight helped us uncover and communicate what makes us different. We now have a clearer, more confident voice in the market and the marketing tools to match. The results speak for themselves.
Our journey with Dimac began with a deep-dive marketing audit, followed by a full-spectrum strategic refresh. From the outset, it was clear: Dimac was sitting on a significant (and currently unclaimed) opportunity in the market. Positioned at the premium end of the CNC tooling space, they offered high-quality, high-service solutions without the messaging to match. The business was ready for a stronger, more defined presence and the industry was wide open for a player to lead with clarity, confidence and credibility.
We worked closely with the Dimac team to segment its audience by industry, job role and purchase behaviour, enabling more personalised and purposeful communication. Think digital presence, content themes and communications strategy – all tuned to the unique rhythms of the manufacturing world.
With strategy locked in, execution followed. We began by sharpening Dimac’s positioning and redefining the visual identity. This included a complete overhaul of tone of voice, brand assets and sales materials – all designed to communicate the capability and consultative value Dimac truly offers.
From there, it was time to get tactical. We designed and launched a sleek new website aligned to Dimac’s refreshed positioning: modern, streamlined and built for conversion. The result? A 53% increase in site users, a 37% uplift in new visitors, and a jaw-dropping 930% increase in average engagement time within the first week of launch. The momentum didn’t stop there. We supported Dimac with smart, relevant, long-form content, high-performing social media posts (hello, 14% LinkedIn engagement rate!) and standout event collateral for key industry shows. Behind the scenes, we crafted a full content plan, launched eDM campaigns, and armed the sales team with refreshed materials to drive growth through both direct and distributor channels. From strategy to execution, the focus remained crystal clear: help Dimac own its rightful place in the market and give the team the tools to stay there.
From there, it was time to get tactical. We designed and launched a sleek new website aligned to Dimac’s refreshed positioning: modern, streamlined and built for conversion. The result? A 53% increase in site users, a 37% uplift in new visitors, and a jaw-dropping 930% increase in average engagement time within the first week of launch. The momentum didn’t stop there. We supported Dimac with smart, relevant, long-form content, high-performing social media posts (hello, 14% LinkedIn engagement rate!) and standout event collateral for key industry shows. Behind the scenes, we crafted a full content plan, launched eDM campaigns, and armed the sales team with refreshed materials to drive growth through both direct and distributor channels. From strategy to execution, the focus remained crystal clear: help Dimac own its rightful place in the market and give the team the tools to stay there.
The outcome
Dimac’s transformation was more than skin-deep. With a strong strategic foundation, a premium brand identity, and a new website to match, Dimac is now positioned as a true leader in CNC performance – not just in product, but in service, storytelling and solutions. Marketing performance is on the up, sales conversations are better supported, and the business is aligned around a clear vision for growth. With PIER as their ongoing marketing partner, the future’s looking razor sharp.
The outcome
Dimac’s transformation was more than skin-deep. With a strong strategic foundation, a premium brand identity, and a new website to match, Dimac is now positioned as a true leader in CNC performance – not just in product, but in service, storytelling and solutions. Marketing performance is on the up, sales conversations are better supported, and the business is aligned around a clear vision for growth. With PIER as their ongoing marketing partner, the future’s looking razor sharp.
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