Services
Fearless

Brand strategyconsulting

Build a blueprint for everything your business does with our brand strategy consulting. Explore your purpose, audience and market to guide messaging, campaigns and positioning. Every decision is crafted to help your brand connect meaningfully with your audience.

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​A worthy investment for a financial firm

Advice Loop

Marketing strategy
Graphic design
Website development
Brand strategy
The dream lifestyle awaits

Woodlands Estate

Brand identity
Brand strategy
Website development
Graphic design
SEO
No hemming and hawing for this brand

Hem Build & Design

Brand identity
Brand strategy
Website development
Nailing brand identity

Mick Pritchard

Brand identity
Brand strategy
Marketing strategy
Marketing management
Website development
Rebuilding a brand

Baxter Projects

Brand identity
Brand strategy
Website development
Characterising critical care

Peninsula Vet Care

Brand identity
Brand strategy
Branding under the spotlight

Frankston Arts Centre

Brand identity
Brand strategy
Graphic design
Let’s hear it for a fresh new brand

Hear In

Brand identity
Brand strategy
Graphic design
Website development
Improving business health with strategy

Medic Oncall

Brand identity
Brand strategy
Graphic design
Website development
Marketing strategy
TQ logo and website designs
Human branding

TQ

Brand identity
Brand strategy
Website development
Marketing strategy
Graphic design
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Our approach to brand strategy consulting

Brand positioning

Define what makes your brand different and why your audience should care. Create a clear voice that guides all communications with support from our brand strategy consulting team.

Brand story

Craft a narrative reflecting your essence, values, personality and authority. Tell a story that connects with your audience and supports both internal and external communications as part of our brand strategy consulting.

Brand language

Our brand strategy consulting team helps refine tone, messaging and copywriting style so your communications resonate and stay consistent with your brand.

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Got a problem you're ready to solve?

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Be bold, be brave, be fearless with brand strategy consulting

Craft communications that are courageous, clear and memorable with our brand strategy consulting team. Stay on brand and on point, ensuring your strategy hits the mark and shapes a powerful brand identity.

Uncover

Discover your unique brand DNA.

Define

Pinpoint your place in the market.

Innovate

Move beyond competition with value innovation.

Visualise

Create a compelling look and feel.

Deliver

Bring it all together with a complete brand strategy guide.

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See our
success stories

Explore how we’ve helped businesses achieve real results.

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PIER really helped us clarify what was and wasn’t worth pursuing. We now have a clear brand identity and confidence that we’re doing all we can to highlight our offering amongst a very competitive industry. If you’re thinking of taking the leap from a DIY approach to a more professional and polished marketing strategy, then I recommend you contact PIER.
Luke Dean
Director and Financial Adviser, Advice Loop
PIER understood our brief brilliantly. We effortlessly worked alongside PIER to bring all the moving parts together – it set us up perfectly.
Amber Neary-Johnson
General Manager, Woodlands Estate
PIER helped us to realise our business' potential and we are thrilled with the end result. Georgia, Brenton and the rest of the team were patient, efficient and approachable. We'll be more than happy to work with PIER in the future. Highly recommend!
Pete & Anita
Owners, Hem Building & Design
PIER has taken us on a journey from strategy through to execution and greatly enhanced our brand in all aspects. Working with PIER has been, and will continue to be, an absolute pleasure.
Mick Pritchard
Director
PIER redeveloped and modernised the look and feel of Baxter Projects and I am delighted with the results; professional and high-end and perfectly reflects the business.
Steve Baxter
Director, Baxter Projects
Going through this process with PIER gave us greater clarity as to what we want to be known for and how we deliver on that to our customers as well as a tangible plan of action to confidently launch our new brand.
Cameron Young
General Manager, Peninsula Vet Care
We were impressed by PIER’s process and diligence. They helped us identify our ‘why’ and created a beautiful, complementary brand that we’re delighted with.
Tammy Beauchamp
Manager Community Safety, Frankston City Council
We are so proud of our refreshed logo and branding; it has really elevated our visual identity. The brand usage guidelines have given us great confidence that our brand will be applied correctly and consistently both internally and by other show promotion companies.
Lucinda Bertram
Business Development Coordinator & Marketing, Frankston Arts Centre
I was so excited to launch Hear In Karingal. PIER helped me bring the brand to life better than I ever imagined – everything was spot on.
Andrew Glynn
Founder and Director, Hear In
Working with the team at PIER to refresh our brand was both exciting and easy; they really understood what we wanted to achieve. We’ve got great brand visuals that will serve us for the next phase of TQ’s growth
Gareth Flynn
Founder & Managing Director, TQ

Frequently asked questions

Find answers to the top questions we hear most often.

What is brand positioning?

Brand positioning defines how your business is perceived in the market. It's informed by what your business offers, who your audience is, what you stand for and how you want to come across. Once established, positioning guides all branding elements, from messaging to visuals, ensuring a cohesive brand identity, developed through our brand strategy consulting.

What role does audience insight play?

Understanding your target audience ensures your messaging, tone and visuals resonate with the people you want to reach. Insight into their needs, behaviours and motivations allows you to connect authentically and effectively, a focus in our brand strategy consulting.

Why is brand consistency so important?

Consistency builds recognition and trust. On average, it takes five to seven interactions with a brand before someone recognises it and takes action. With our brand strategy consulting team, you can have a consistent brand that reduces the effort needed to make an impression and strengthens credibility over time.

How do you uncover the right brand strategy?

Through research, workshops and analysis, our brand strategy consulting team explores your purpose, audience, market and competitors. This insight helps define a strategy that reflects your essence and differentiates your brand in a meaningful way.

How often should a brand strategy be reviewed?

A brand strategy should evolve as your business and market change. With the support of our brand strategy consulting team, regular reviews ensure your positioning remains relevant, your messaging stays on point and your brand continues to stand out in a competitive landscape.

How does brand strategy support marketing campaigns?

A clear brand provides a foundation for all campaigns. It ensures messaging, visuals and tactics are consistent, purposeful and aligned with your business goals, making every marketing effort more effective through brand strategy consulting.