Content creationfor social marketing

Create content that captures attention, engages your audience and drives action. From social media to blogs, videos and emails, we craft messages that resonate and reflect your brand voice as part of our social marketing approach. By understanding your audience and walking in their shoes, we ensure every piece is designed to achieve real impact and measurable results through effective social marketing strategies.

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Martha Stewart and Snoop Dogg holding BIC Lighters
BIC Australia reach for a new lighter

BIC Australia

Marketing strategy
Graphic design
Marketing management
Digital advertising
Content creation
Amplifying local awareness through brand strategy

Marshall

Marketing strategy
Marketing management
Digital advertising
Content creation
Creating an online footprint

Bata

Digital advertising
Content creation
Working from the ground up

Municipal Works Australia

Digital advertising
Marketing management
Content creation

Our social marketing services

Social media

We develop your social media strategy, create and schedule content, and produce creative visuals that spark engagement and inspire action. Everything we do is guided by analytics, so your social media presence delivers meaningful results and page growth as part of our social marketing approach.

Content marketing

We help you create, publish and distribute content that attracts, informs and engages. Whether it’s blogs, white papers, videos, or electronic direct mail (eDM) sends, our approach ensures your content connects with the right audience and supports your broader marketing objectives through effective social marketing strategies.

Videography & photography

Visual content is a powerful way to communicate your brand. We handle end-to-end production, from concept and storyboarding to talent, location management and launch, ensuring your visuals align with your brand story and marketing goals — enhancing your overall social marketing efforts.

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See our
success stories

Explore how we’ve helped businesses achieve real results.

PIER has really transformed the look and feel of the pages. The content now really resonates with our target audience and we’ve loved seeing our followers grow!
Brad Rayson
Marketing & Graphic Design, Bata Australia
PIER did a fantastic job of elevating our marketing activity and spreading conference awareness. We are absolutely thrilled with the outcome that PIER helped us achieve and the team were always a pleasure to deal with.
Peter Ali
CEO, Municipal Works
PIER helped us to bring all campaign components together so we could make sound and informed decisions. Then they facilitated execution with our other agencies for a very successful launch. They just made everything so easy!
Sarah O’Mara
Marketing Coordinator, BIC Australia

Frequently asked questions

Find answers to the top questions we hear most often.

What can I expect from content creation?

We generate ideas and professionally execute them. Each month, we prepare a content plan in advance, allowing time to craft copy, design artwork and gain your approval before posts go live. This ensures you always know what will appear on your channels and when, supporting your broader social marketing strategy.

What if something unexpected comes up?

We understand that things change. Even with an annual content calendar, relevant events or trending topics may arise. We stay flexible and can pivot quickly, making sure your brand stays part of the conversation within our social marketing efforts.

Do I have to check my own social media?

We manage content planning, posting and responding to comments and messages for your business pages. While you do not need to be hands-on, being logged in as a backup and sharing posts to your personal channels can help expand reach and engagement as part of our comprehensive social marketing services.

How do you ensure content resonates with my audience?

We walk in your audience’s shoes, researching their interests, behaviours and needs. Every piece of content is created to connect with them, communicate your message clearly and encourage interaction. This is the core of our social marketing approach.

Can I request changes after content is approved?

Yes. We allow for adjustments if circumstances change or feedback requires updates. This ensures your content remains relevant, accurate and aligned with your brand voice while keeping your social marketing strategy consistent.