Marketing management: how a marketing manager drives results

Make monumental marketing moves. Our marketing manager team will manage campaigns, creative content and digital activity that engage your audience and help you seize every opportunity. Optimise performance and refine tactics as your business evolves to keep results consistent and impactful. Trust us to lead your marketing with confidence, under the guidance of our experienced marketing manager team, and make your brand unmissable.

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What to expect from our marketing manager team

Campaign strategy

Ready to launch a new product or service? Looking to reach a new market? Want to get your brand in front of more people? Our marketing manager team works with you to create campaign concepts that convert and take them to market efficiently and effectively, online and offline.

Ongoing support & optimisation

Collaboration is at the heart of your work with us, combining your business knowledge with our marketing expertise. Our marketing manager team ensures every tactic is optimised to deliver measurable results and continuous improvement.

Public relations (PR)

We’ll get the right people talking about your business and support you with media story development, pitching and media training. With guidance from our marketing manager team, PR initiatives are aligned with your broader marketing strategy for maximum impact.

Events & exhibitions

Bring your brand to life with events. Our marketing manager team oversees concept creation, stand design, campaign support before, during and after the event, full event management, guest list coordination and trade show or conference attendance support.

Advertising

Reach your audience effectively with creative campaigns and strategic media buying. Our marketing manager team helps maximise results in traditional out-of-home and print press channels while ensuring alignment with digital activity.

Awards

Third-party recognition can strengthen your brand and credibility. With input from our marketing manager team, we help identify relevant awards, support the application process and promote wins to increase visibility and impact.

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What’s in a campaign strategy? A marketing manager explains

Set up

Spend dedicated time upfront to ensure your goals are clear and achievable. Your marketing manager leads the setup, including a scoping meeting, campaign planning with target audiences and channels, creative concepts and messaging, and an outline of fees for recommended activity.

Implementation

Design and build a full suite of assets, set up account access, develop landing pages, and manage third-party channels such as influencers and media buying. Your marketing manager coordinates each step to ensure everything aligns with your overall strategy.

Launch

Go live with all campaign elements, bringing your strategy and creative to your audience. Your marketing manager oversees the launch to guarantee smooth execution and maximum impact.

Management & optimisation

We’ll manage and optimise your campaign activity, providing regular meetings and updates. With guidance from our marketing manager team, each month you’ll receive a report on results with clear recommendations and actionable suggestions to keep your marketing performing at its best.

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success stories

Explore how we’ve helped businesses achieve real results.

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Alex Stock

Managing Director, PIER

PIER helped us grow our local brand awareness in the Australian market during a crucial retail period – the holiday season. They developed and implemented an effective advertising plan, the results of which far exceeded our sales expectations, while meeting our global brand objectives.

Christopher Scott

Head of Operations, Aqipa Australia & New Zealand (Marshall AU)

PIER has taken us on a journey from strategy through to execution and greatly enhanced our brand in all aspects. Working with PIER has been, and will continue to be, an absolute pleasure.

Mick Pritchard

Director

We were looking for creativity to launch this product to ensure the right message resonated with our audience. The “We’ll watch out for you” campaign proved engaging, relevant and memorable, helping us grab the attention of the seniors market and drive engagement with our sales team.

Karen Smith

Head of Sales & Marketing, MePACS

The PIER team helped us take the Avenger launch from idea to execution – we couldn’t have done it without them. We strongly value their marketing expertise and direction – it’s a great partnership.

Michael Hatfield

National Sales Manager, Bata Industrials Australia

PIER did a fantastic job of elevating our marketing activity and spreading conference awareness. We are absolutely thrilled with the outcome that PIER helped us achieve and the team were always a pleasure to deal with.

Peter Ali

CEO, Municipal Works

PIER has transformed our business and continues to be a key driver to our ongoing success. The partnership we have is one of complete trust, underpinned by PIER's industry leading expertise, positive culture and capability to get things done.

Dan Baldwin

Director, InSight Systems

The concepts and images for The Glen x Barbie campaign turned out brilliantly – a huge thank you to PIER for a wonderful extension to our core campaign. This was an exceptional example of a clever, fun, engaging, and aspirational way to integrate our retailers.

Cherie Fraser

Regional Brand Experience Manager, Vicinity Centres

Working with PIER has been a turning point for Dimac. The team’s strategic insight helped us uncover and communicate what makes us different. We now have a clearer, more confident voice in the market and the marketing tools to match. The results speak for themselves.

Matthew Williams

Managing Director, Dimac Tooling

Frequently asked questions

Find answers to the top questions we hear most often.

Can you take over my marketing from another party?

Yes. Our marketing manager team can seamlessly take over your marketing activity, reviewing current campaigns and strategies to ensure continuity and improved results.

Can you manage my digital advertising?

Absolutely. Our PIER Digital team can plan, execute and optimise paid campaigns across search, social and programmatic channels. Our marketing manager coordinates with the digital team to ensure campaigns align with your overall strategy.

How much budget should I invest in marketing?

There is no standard figure as it depends on your business lifecycle, goals and industry. As a guide, new businesses can consider allocating around 10% of revenue to marketing to build awareness and loyalty. Your marketing manager can provide tailored budget recommendations based on your specific objectives.

What’s the benefit of outsourcing my marketing?

Outsourcing gives you access to expertise across strategy, creative, digital and more, while shifting the risk of employment and avoiding recruitment costs, leave management and internal politics. You gain a full marketing team for the cost of a single manager, tap into collective creativity for idea generation, and scale resources up or down to match business peaks and troughs.

What’s included in a marketing campaign?

While tactics of each marketing campaign differ based on your objective, what you get is a considered campaign strategy and plan – and execution, of course. Your marketing manager will present their thinking, rationale, ideas and graphic design artwork to make sure all stakeholders agree before proceeding.

What happens along the way?

Campaign management is continuous. We monitor activity, optimise performance, make adjustments where needed and provide monthly reporting on results, KPIs and the reasoning behind any changes. Your marketing manager guides these adjustments to keep campaigns on track and maximise outcomes.

Do campaigns need updating?

If your product, service, target audience or offer hasn’t changed, major updates aren’t usually required. We recommend refreshing key messages and artwork to stay current. Together with your marketing manager, you will assess when strategy updates or execution adjustments are necessary for significant changes.

Marketing management: how a marketing manager drives results

Dimac

Hiway

Bata Industrials

BIC Australia

Vicinity

Marshall

Mick Pritchard

MePacs

Municipal Works Australia

InSight Systems