Build your strategywith a marketing specialist
Pave a clear path for business success with our marketing specialist team. We’ll analyse your audience, identify opportunities to make the most of and set strategic priorities that guide every campaign and message. By partnering with a marketing specialist, you can turn insights into action with a strategy that blends research, creative thinking and best practice to secure standout results. Make every decision count with a plan that’s purposeful, informed and built to make an impact.
Dimac
Hiway
Bata Industrials
BIC Australia
Marshall
Advice Loop
Mick Pritchard
Medic Oncall
TQ
InSight Systems
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What’s in a marketing strategy? A marketing specialist breaks it down
Market overview
From the outset, our marketing specialist team will analyse your market landscape, reviewing existing business information, qualitative research and customer data. We assess key competitors and industry trends to uncover opportunities and gaps, ensuring every decision is informed and positioned to give you an advantage.
Business objective and marketing goals
We’ll work with you to define a single business objective and set SMART (specific, measurable, attainable, realistic, timely) marketing goals. Our marketing specialist team ensures these goals guide every tactic recommended in your marketing strategy, so every action contributes to meaningful results.
Target audience
Identify your ideal customers with detailed buying personas. These profiles reveal who they are, what their days look like, the challenges they face and how they make decisions. With insights from our marketing specialist team, you will deeply understand your audience to help communicate more effectively and connect with the right people, at the right time, in the right way.
Brand positioning
Articulate the position you hold in your customers’ minds. Our marketing specialist team helps ensure a clear brand position defines your offering, communicates your value and ensures every marketing and design activity delivers a consistent, compelling message.
Seven Ps of marketing
Our marketing specialist team considers all elements that shape how your brand is perceived. Product, price, place, promotion (owned, earned, paid), people, process and physical evidence (including your logo and branding) ensure every message in the market is consistent and accurate.
Action plan and next steps
Our marketing specialist team turns strategy into action with a clear roadmap. We prioritise tactics based on value and impact, making it simple to implement decisions and achieve your objectives efficiently. This plan guides every step, helping you focus on what matters most to grow your business.
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What to expect when working with our marketing specialist team
Discovery session
Three-hour workshop to understand your product/service, objectives, target audience and market opportunities.
Audit & analysis
Analyse your current marketing and design activities, identify gaps and opportunities and benchmark against top competitors.
Develop the strategy
Combine proven methodologies and tailored tactics to create a clear, actionable plan for taking your business to market.
Agree on tactics
Prioritise recommendations, highlighting big wins and quick wins to focus effort where it counts most.
Implementation
Execute the strategy and monitor results, continuously refining to maximise impact and outcomes.
Frequently asked questions
Find answers to the top questions we hear most often.
We’ll review your activity alongside key competitors. We consider online and offline efforts, branding, market position and content. Our marketing specialist team ensures the outcome is a clear document that shows what’s working, identifies gaps, and highlights opportunities to improve your marketing strategy.
A marketing strategy is comprehensive and requires careful consideration. From audit to strategy completion, the process can take up to three months, with a marketing specialist overseeing each stage, ensuring every channel, tactic and opportunity is thoroughly evaluated.
Once the recommended tactics are agreed upon, we execute the plan and monitor results to refine and improve outcomes. Alternatively, your marketing team can implement the strategy in-house as it’s designed for anyone with strong marketing knowledge to follow, with guidance from a marketing specialist to ensure alignment and effectiveness.
Research-led marketing saves time and money by removing guesswork from strategy, planning and execution. A marketing specialist uses research insights to ensure decisions are evidence-based, preventing wasted effort and dead ends and gives you confidence and clarity in every marketing choice.
Ideally, primary research (such as surveys, interviews, or observations) should be commissioned or managed by you. This type of research provides the most valuable insights for marketing: it’s tailored to your business, relevant to the current market and directly reflects your customers’ behaviours and preferences.