Website developmentwith professional web design services

A business’s website is central to both marketing and operations. Our web design services ensure it is guided by research and strategy, works exactly as you need it to and resonates with your intended audience.

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Dimac Logo
Tooling up for take-off

Dimac

Graphic design
Website development
Marketing management
Marketing strategy
SEO
​A worthy investment for a financial firm

Advice Loop

Marketing strategy
Graphic design
Website development
Brand strategy
Creating brand ballast

The Anchorage

Brand identity
Graphic design
Website development
The dream lifestyle awaits

Woodlands Estate

Brand identity
Brand strategy
Website development
Graphic design
SEO
No hemming and hawing for this brand

Hem Build & Design

Brand identity
Brand strategy
Website development
Nailing brand identity

Mick Pritchard

Brand identity
Brand strategy
Marketing strategy
Marketing management
Website development
Rebuilding a brand

Baxter Projects

Brand identity
Brand strategy
Website development
Let’s hear it for a fresh new brand

Hear In

Brand identity
Brand strategy
Graphic design
Website development

Our approach to web design services

The nerve centre

We call websites “the nerve centre” of your marketing activity. Our web design services create a central hub where your audience discovers you, learns about your business, forms impressions, makes purchases or bookings and interacts with your brand in meaningful ways.

Driven by strategy

We build sites based on research and strategy, designed to be attractive, easy to navigate and intuitive for the people you want to reach. Our web design services ensure every click, scroll and interaction is carefully considered to guide your audience smoothly and keep them engaged.

Customised & purpose-built

Whether you need a simple brochure site or a sophisticated platform with complex functionality, our web design services deliver a site that is purpose-built to achieve your business objectives and support your broader marketing strategy.

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Web design services: the components of a great website

We follow a carefully considered approach to building custom websites. Our web design services ensure the result balances an exceptional user experience with clear support for your business objectives.

User experience (UX)

Design starts with understanding how your audience interacts with your brand online. Our web design services map out your users wants, needs and priorities so the site structure, language, design and functionality guide them naturally from interest to action.

User interface (UI)

UI is about more than aesthetics; it’s about creating a site that feels familiar, natural and intuitive. From colour palettes and imagery to typography, our designs draw users in, keep them engaged and encourage conversions as part of our web design services approach.

Website design

Your website is often the first place people experience your brand. We create unique and stunning designs that reflect your identity, inspire action and ensure your brand stands out in a crowded digital landscape, all through our expertly crafted web design services.

Website development

Our developers build fully responsive, custom websites, from simple and informative to complex and interactive, with the functionality and integrations your business needs, all supported by comprehensive web design services.

Accessibility

A website should be usable by everyone. We ensure your site is accessible, considering colour contrast, legibility, easy-to-use forms and easily digestible copywriting as part of our commitment to inclusive web design services.

Website copywriting

Writing content for websites is an art form. We craft content that reflects your brand voice, communicates clearly and is optimised with research-backed keywords to make sure you’re found online, strengthening the impact of our web design services.

Search engine optimisation (SEO)

At launch, we handle essential SEO tasks so your site can be found easily online. This includes tasks like Google My Business setup, sitemap submissions and optimised page meta data including titles, descriptions and URL slugs — all integrated within our web design services.

Understanding the data

Every website we build includes "connection to" Google Analytics, giving you insight into who visits your site, where they come from and what they engage with most.

Website monitoring & maintenance

Websites require care to remain effective. Our ongoing monitoring and maintenance keeps your site updated, secure and performing well, so it continues to deliver a seamless experience for your audience.

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What to expect from our web design services

Step 01

Workshop

Step 01

Understand your users and their goals to ensure the objectives we set are correct.

Step 02

UX research & sitemap

Step 02

Determine the page structure and hierarchy, along with what users need from your site.

Step 03

Wireframes

Step 03

Lay out the hierarchy of each page and understand the requirements for copywriting, design and development.

Step 04

Design & copywriting

Step 04

Incorporate your branding, tone of voice, keywords for SEO and best practice UX and UI across the site.

Step 05

Development

Step 05

Build your site, ​functionality and integrations in a staging/testing environment.

Step 07

Testing & quality control

Step 07

Ensure the site works as planned across different browsers and devices before going live.

Step 08

Go live

Step 08

The process of moving the site from the staging/testing environment onto the live domain/URL.

Step 09

Search engine optimisation (SEO)

Step 09

Set-up of content and images and submitting the sitemap so the website is trusted by search engines.

Step 10

Training and handover

Step 10

Ensure you can make simple updates yourself.

See our
success stories

Explore how we’ve helped businesses achieve real results.

The new website is a fantastic representation of what our school has to offer – it’s been an extremely exciting and smooth project, and we have PIER to thank for that! I have peace of mind in knowing we can update the site ourselves or lean on PIER for assistance and support when required.
Linda Stanton
Principal, Mornington Secondary College
PIER really helped us clarify what was and wasn’t worth pursuing. We now have a clear brand identity and confidence that we’re doing all we can to highlight our offering amongst a very competitive industry. If you’re thinking of taking the leap from a DIY approach to a more professional and polished marketing strategy, then I recommend you contact PIER.
Luke Dean
Director and Financial Adviser, Advice Loop
PIER understood our brief brilliantly. We effortlessly worked alongside PIER to bring all the moving parts together – it set us up perfectly.
Amber Neary-Johnson
General Manager, Woodlands Estate
PIER helped us to realise our business' potential and we are thrilled with the end result. Georgia, Brenton and the rest of the team were patient, efficient and approachable. We'll be more than happy to work with PIER in the future. Highly recommend!
Pete & Anita
Owners, Hem Building & Design
PIER has taken us on a journey from strategy through to execution and greatly enhanced our brand in all aspects. Working with PIER has been, and will continue to be, an absolute pleasure.
Mick Pritchard
Director
PIER redeveloped and modernised the look and feel of Baxter Projects and I am delighted with the results; professional and high-end and perfectly reflects the business.
Steve Baxter
Director, Baxter Projects
Going through this process with PIER gave us greater clarity as to what we want to be known for and how we deliver on that to our customers as well as a tangible plan of action to confidently launch our new brand.
Cameron Young
General Manager, Peninsula Vet Care
I was so excited to launch Hear In Karingal. PIER helped me bring the brand to life better than I ever imagined – everything was spot on.
Andrew Glynn
Founder and Director, Hear In
PIER Marketing thought of everything for our new website. The detailed user analysis they completed was invaluable to the success of the project and we have complete peace of mind knowing we left no stone unturned. Thank you, PIER!
Lyn Pollock
Marketing Manager, Caseware
PIER took the time to listen and understand our business and delivered a brilliant marketing strategy. It’s been (and continues to be) an absolute pleasure working with the PIER team.
Melissa Bennett
General Manager, Doctors at Medic Oncall by Healthcare Australia

Frequently asked questions

Find answers to the top questions we hear most often.

What CMS (content management system) do you build on?

We build websites on Webflow, a flexible platform that allows full design customisation and easy content updates. This means your website looks exactly how you want it to and gives you control over updates without compromising performance or design integrity, all supported by our web design services.

What is website UX?

User experience (UX) is how people feel when interacting with your website. A great UX leaves users informed and delighted, not frustrated or confused. It’s about understanding your audience — their needs, goals, preferences and limitations — and designing your site to guide them intuitively toward action through thoughtful web design services.

Why is UX important?

UX is essential for creating a website that meets your users’ needs. Thoughtful, strategic design keeps people engaged, builds trust and encourages loyalty. A well-designed UX provides a meaningful and relevant experience for everyone who visits your site, supported by our web design services.

What is website accessibility?

Accessibility ensures everyone can use your website, including people with disabilities. Around 20% of Australians live with a disability, and 55% have some form of vision impairment. Accessibility considerations include colour contrast, legibility, user-friendly forms and compatibility with screen readers. Accessible websites not only serve more users but are also rewarded by Google, improving SEO — a key focus with our web design services.

What’s your UX process?

Our UX process adapts to the insights your site requires. This may include user interviews, leadership workshops or research. We then use these insights to design website structure, language, design and functionality that guide users intuitively from interest to action as part of our strategic web design services.

What do I get with ongoing website maintenance?

Ongoing maintenance provides peace of mind and keeps your site running smoothly. We address any errors, perform essential updates and provide clear explanations of the work completed. Regular maintenance includes backups to protect against data loss from human error, software issues, theft or viruses. It also prevents broken links and slow pages, improves search engine rankings and ensures smaller updates remain manageable and cost-effective.

What additional support can you offer with my website?

We offer a flexible support bank for ad hoc assistance. This includes uploading or editing content, troubleshooting, adjusting functionality or updating your website manual, complementing your existing web design services.

What happens if I don’t maintain my website?

Neglecting your website is like skipping regular car service. It may work for a while, but over time issues arise, functionality declines and small problems turn into larger, costlier ones. Outdated sites also drop in search engine rankings, as algorithms assume the content is no longer relevant. Regular maintenance keeps your website performing, secure and visible to your audience — essential support for any web design services.