Insights

What exactly are WordPress and Webflow? These friendly fellows are two slightly different kinds of website platforms — we looked at the difference.

Is ChatGPT going to change the way we operate forever, or is it simply going to become a tool that makes our lives easier? And what are the implications for ChatGPT in marketing, specifically?

The reality is, a seamless website experience is extremely important to a whopping 83% of people researching online, with 38% exiting a website if they find the layout unattractive. So what does this mean? Website design, user experience and functionality matter.

Your website plays such a huge role in your business. It’s essential that it is driven by sound research and strategy, functions exactly how you need it to and resonates with the people you’re trying to target. This is how PIER does it.

Often, the first branding elements that come to mind are things like logos, colours, fonts and websites. But while designing your branding is all very fun and exciting, there’s something that should be considered first: your brand position.

When Facebook came along in 2004, it was a total gamechanger. Yet in early February, stocks plummeted by an astronomical $232 billion in one day. Does this spell the end of Facebook? Should we still invest in Facebook advertising, or abandon ship completely?

You’ve got a brand spanking new or relatively young business. You have a good idea, a logo and a premises to house your small team of staff (or it could just be you!). All of this means you’re ready for some marketing, right? Not so fast.

Depending on where your business is at in its journey, customer retention – the art of holding onto the customers you already have – might even be more important than customer acquisition.

A marketing funnel is commonly known as the process of converting a visitor or browser into a paying, loyal customer – easy, right? Not so much. We have a closer look at each funnel stage and how you can drive consistent, valuable action for your business.

Funnel campaigns work hard to nurture an engaged audience over time. Learn how to set up a funnel campaign with our 5 step process.

Discover new opportunities and touchpoints for your brand with our brand audit checklist. Read more in our latest blog.