AI Policy
Last updated: July 2026
Our approach to AI
AI tools have changed how good marketing teams work. We use them carefully, and on our own terms to deliver better work for our customers. Here's how we think about it.
The short version
AI is part of how we draft, research, analyse and create at PIER. It helps our team move faster and explore more options before settling on the right answer. It doesn't replace the strategists, writers, designers and developers who do the work, it gives them better tools.
Everything that leaves PIER is reviewed and signed off by a person. We don't ship raw AI output to customers, and we don't use AI in ways that put your data, your brand or your customers at risk.
What you can expect from us
1. We protect your data
We use enterprise and business tiers of established AI tools, the versions where your information isn't used to train anyone's model. Non-anonymised sensitive information, non-anonymised customer data, and anything we're contractually restricted from sharing is kept out of free of charge third-party AI tools entirely.
2. A person stands behind every deliverable
AI output is a draft, not a finished product. Our strategists, writers, designers and developers review and refine everything before it reaches you. If our name is on it, one of our people has stood behind it.
3. We tell you when it matters
When AI plays a substantial role in a deliverable: for example, generated imagery in a campaign asset we'll tell you. For routine drafting and research assistance, we use AI the way a good team uses any other tool, and we're always happy to talk through how it's being applied to your work.
4. We respect your contract
If your agreement with us restricts AI use or third-party tools, that takes precedence over anything else. We check before we start, not after.
5. We keep up
AI tools and the rules around them change quickly. We review our internal policy at least annually, and sooner when capability or regulation shifts. The team you work with is trained on it.
What we won't do
We don't put your customer data, personal information, or commercially sensitive details into general-purpose AI tools. We don't use free consumer AI services for client work. We don't generate imagery of identifiable real people without consent. And we don't pretend AI wasn't used when you ask.
Talk to us
If you have questions about how we're using AI on your work — or want a more detailed look at our internal policy — we're happy to share it.
Policy Updates
This Policy may change from time to time and is available on our website.
AI Policy Complaints and Enquiries
If you have any queries or complaints about our Privacy Policy, please contact us at:
3/2a Carbine Way, Mornington VIC 3931