A campaign to kick the Avenger into gear.

We’ve been working with the Australian Bata Industrials team since 2016, so we had a robust understanding of their products and target market – however, we still had to start with a campaign strategy to determine the best promotional tactics. When the Avenger boot was first prototyped, we knew the launch campaign had to have ‘wow’ factor and a magnificent quality to it – so we called in Boost Master Bob and provided photography and videography direction.

To ensure the Avenger was on store shelves and ready to purchase across the country, we supported Bata Industrials with a series of electronic direct mails (eDMs) to distributors, along with crafting an impactful exhibit stand and offer for national trade shows. All of this built hype and anticipation ahead of the official launch and resulted in 35 distributors ordering stock within the first month after release.

Launching the Avenger to consumers was the last piece of the campaign puzzle. We designed engaging and compelling digital advertising across Facebook, Instagram and YouTube, and carried those dynamic creative assets into organic social media posts and onto the website (where people go to find their closest store to purchase). In the first three months, Bata Industrials website sessions increased by 48 per cent.